Ch 7: Segmentation and Product Marketing: Help and Review

About This Chapter

The Segmentation and Product Marketing chapter of this Principles of Marketing Help and Review course is the simplest way to master segmentation and product marketing. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure students learn the essentials of segmentation and product marketing.

Who's it for?

Anyone who needs help understanding Segmentation and Product Marketing will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:

  • Have fallen behind in understanding segmentation and product marketing.
  • Need an efficient way to learn about segmentation and product marketing.
  • Learn best with engaging auditory and visual tools.
  • Struggle with learning disabilities or learning differences, including autism and ADHD.
  • Experience difficulty understanding your teachers.
  • Missed class time and need to catch up.
  • Can't access extra marketing learning resources at school.

How it works:

  • Start at the beginning, or identify the topics that you need help with.
  • Watch and learn from fun videos, reviewing as needed.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Submit questions to one of our instructors for personalized support if you need extra help.
  • Verify you're ready by completing the Segmentation and Product Marketing chapter exam.

Why it works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Segmentation and Product Marketing chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students will review:

In this chapter, you'll learn the answers to questions including:

  • Why are market segments so important to marketing professionals?
  • What are the five marketing segments?
  • What four segments are found in business marketing?
  • How do business and consumer products differ?
  • What processes and strategies are involved in product development?
  • How do business marketers develop brands and increase brand equity?

15 Lessons in Chapter 7: Segmentation and Product Marketing: Help and Review
Test your knowledge with a 30-question chapter practice test
Market Segmentation: Why Market Segments Are Important to Marketers

1. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

2. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

3. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

What is a Business Product: Definition for Marketers

4. What is a Business Product: Definition for Marketers

In this lesson, you'll find out the difference between a consumer product and a business product. You will also learn about the different business categories and seven types of business products.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

5. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

Product Development and Business Growth: Process & Strategies

6. Product Development and Business Growth: Process & Strategies

Product development is an essential part of any company's growth strategy. It allows for growth in sales and market share. This development, though, is a finely tuned process that we will discuss in this lesson.

Branding and Brand Equity in Business Marketing

7. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

Psychographic Segmentation in Marketing: Definition & Examples

8. Psychographic Segmentation in Marketing: Definition & Examples

Purchases often relate to lifestyles and interests. In this lesson, you'll learn about psychographic segmentation in marketing and be provided some examples. You'll also have a chance to take a brief quiz after the lesson.

Unique Selling Proposition (USP): Examples & Definition

9. Unique Selling Proposition (USP): Examples & Definition

A unique selling proposition is an advertising concept developed in 1961 and is still used today. In this lesson, you'll learn what it is and be provided some examples. A short quiz follows the lesson.

Unsought Products: Definition & Examples

10. Unsought Products: Definition & Examples

If you have ever wondered why life insurance salespeople earn high commissions, it's because they sell unsought products. In this lesson, you'll learn about unsought products and be provided some examples. You'll also have a chance to take a short quiz.

What are Market Demographics? - Definition & Overview

11. What are Market Demographics? - Definition & Overview

A market demographic is a complex slice of the population that is likely to purchase or use a product, and this demographic is the main target of marketing efforts.

What is a Market Profile? - Definition & Example

12. What is a Market Profile? - Definition & Example

This lesson defines and explores the concept of a market profile. Practical examples are incorporated into the lesson to further your understanding of how market profiles are used in business and economics.

What Is a Market Reference Point? - Definition & Examples

13. What Is a Market Reference Point? - Definition & Examples

Explore the concept of a market reference point. This lesson will define a market reference point and give practical examples of how the term is used.

What Is a Portfolio Matrix in Marketing? - Definition & Model

14. What Is a Portfolio Matrix in Marketing? - Definition & Model

Have you heard of a portfolio matrix? It's a marketing tool used to decide which products are worth keeping and which should be terminated. In this lesson, we'll learn how to create and use a portfolio matrix.

What Is Product Placement? - Definition, History & Examples

15. What Is Product Placement? - Definition, History & Examples

If you've ever watched a movie or seen a television show, you have almost certainly been exposed to product placement. In this lesson, you'll learn what product placement is, explore a little bit of its history and be provided some historical examples.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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