About This Chapter
Selling - Chapter Summary
Our well-informed instructors will walk you through the steps in the selling process in this chapter. You can also learn all about how to build a clientele and maintain a prospect and customer list. To keep up with the times, you'll also appreciate the lesson related to e-commerce on an international scale. As this chapter draws to a close, you should be able to do the following:
- Explain personal selling
- Understand client maintenance
- Discuss consumer buying decisions
- Recognize feature and benefit selling
- Outline sales performance plans
- Explain internet and global marketing
Experienced instructors present our engaging video lessons with accompanying transcripts. After you've completed a lesson, take the brief, multiple-choice quiz to check your progress. You can watch the lessons as many times as you'd like and can use the handy video tags to go back to certain spots, in addition. Lessons are short - each can be watched in about 5-6 minutes - and flexible so you can watch them on the go with your mobile device.
1. Personal Selling: The Steps of the Selling Process
This lesson introduces you to the concept of personal selling. You will learn about the steps in the personal selling process, including how to close a deal.
2. Buying Behavior and Marketing: Types of Consumer Buying Decisions
Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.
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Other chapters within the FTCE Marketing 6-12 (057): Test Practice & Study Guide course
- Marketing Careers and Employability
- Human Relations
- Marketing Mathematics
- Economic Principles
- Marketing Principles
- Business Operations
- Sales Promotion
- Product and Service Technology
- Leadership and Management
- Work-Based Experiences
- Program Operation
- Financial Literacy
- FTCE Marketing 6-12 Flashcards