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Ch 7: Selling

About This Chapter

View our engaging video lessons with self-assessment quizzes to dig into the world of selling. You can learn about the selling process, client maintenance, consumer buying decisions and more.

Selling - Chapter Summary

Our well-informed instructors will walk you through the steps in the selling process in this chapter. You can also learn all about how to build a clientele and maintain a prospect and customer list. To keep up with the times, you'll also appreciate the lesson related to e-commerce on an international scale. As this chapter draws to a close, you should be able to do the following:

  • Explain personal selling
  • Understand client maintenance
  • Discuss consumer buying decisions
  • Recognize feature and benefit selling
  • Outline sales performance plans
  • Explain internet and global marketing

Experienced instructors present our engaging video lessons with accompanying transcripts. After you've completed a lesson, take the brief, multiple-choice quiz to check your progress. You can watch the lessons as many times as you'd like and can use the handy video tags to go back to certain spots, in addition. Lessons are short - each can be watched in about 5-6 minutes - and flexible so you can watch them on the go with your mobile device.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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