Ch 9: Services Marketing, Channels & Supply Chain Management: Lesson Plans

About This Chapter

The Services Marketing, Channels & Supply Chain Management chapter of this course is designed to help you plan and teach elements of marketing services and delivering products to consumers in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Services Marketing, Channels & Supply Chain Management chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

DayTopicsKey Terms and Concepts Covered
Monday Services marketing The difference between goods and services marketing
Tuesday Non-profit vs. for-profit marketing How objectives, target markets, product, place, price and promotion decisions differ
Wednesday Marketing channels A marketing channel's function in the marketplace
Thursday Channel intermediaries and conflicts How intermediaries are used in business; differences between horizontal and vertical conflict
Friday Supply chain management Technology, measurement, relationship, material integration and types of supply chain management

6 Lessons in Chapter 9: Services Marketing, Channels & Supply Chain Management: Lesson Plans
Test your knowledge with a 30-question chapter practice test
Services Marketing: The Difference Between Services and Goods

1. Services Marketing: The Difference Between Services and Goods

In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.

How Non-Profit Marketing Differs from For-Profit Marketing

2. How Non-Profit Marketing Differs from For-Profit Marketing

For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.

Marketing Channel: Definition and Function in the Marketplace

3. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

4. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Channel Conflict: Horizontal & Vertical Conflict

5. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

6. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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