About This Chapter
Below is a sample breakdown of the Services Marketing, Channels & Supply Chain Management chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.
|Day||Topics||Key Terms and Concepts Covered|
|Monday||Services marketing||The difference between goods and services marketing|
|Tuesday||Non-profit vs. for-profit marketing||How objectives, target markets, product, place, price and promotion decisions differ|
|Wednesday||Marketing channels||A marketing channel's function in the marketplace|
|Thursday||Channel intermediaries and conflicts||How intermediaries are used in business; differences between horizontal and vertical conflict|
|Friday||Supply chain management||Technology, measurement, relationship, material integration and types of supply chain management|
1. Services Marketing: The Difference Between Services and Goods
In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.
2. How Non-Profit Marketing Differs from For-Profit Marketing
For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.
3. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
4. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
5. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
6. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
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Other chapters within the Principles of Marketing Syllabus Resource & Lesson Plans course
- Marketing Philosophies & Ethics: Lesson Plans
- Competitive Advantage: Marketing Lesson Plans
- The Marketing Environment: Lesson Plans
- International Marketplace: Marketing Lesson Plans
- Consumer Decision Making: Marketing Lesson Plans
- Business Marketing & Research: Lesson Plans
- Segmentation & Product Marketing: Lesson Plans
- Managing a Product & Retailing: Marketing Lesson Plans
- Promotion, Advertising & Public Relations: Marketing Lesson Plans
- Selling & Pricing Strategy: Marketing Lesson Plans