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Ch 10: Services Marketing: Tutoring Solution

About This Chapter

The Services Marketing, Marketing Channels and Supply Chain Management chapter of this Principles of Marketing Help and Review course is the simplest way to master services marketing, marketing channels and supply chain management. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure you learn the essentials of services marketing, marketing channels and supply chain management.

Who's it for?

Anyone who needs help understanding services marketing, marketing channels and supply chain management will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:

  • Have fallen behind in understanding how services marketing, marketing channels and supply chain management work.
  • Need an efficient way to learn about services marketing, marketing channels and supply chain management.
  • Learn best with engaging auditory and visual tools.
  • Struggle with learning disabilities or learning differences, including autism and ADHD.
  • Experience difficulty understanding your teachers.
  • Missed class time and need to catch up.
  • Can't access extra management learning resources at school.

How it works:

  • Start at the beginning, or identify the topics that you need help with.
  • Watch and learn from fun videos, reviewing as needed.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Submit questions to one of our instructors for personalized support if you need extra help.
  • Verify you're ready by completing the Services Marketing, Marketing Channels and Supply Chain Management chapter exam.

Why it works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Services Marketing, Marketing Channels and Supply Chain Management chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students will review:

In this chapter, you'll learn the answers to questions including:

  • In relationship to marketing, how do goods and services differ?
  • What's the difference between for-profit and non-profit marketing?
  • How does a marketing channel work in the marketplace?
  • What are channel intermediaries?
  • Why do channel conflicts occur?
  • What are the integrative factors found in supply chain management?

5 Lessons in Chapter 10: Services Marketing: Tutoring Solution
Test your knowledge with a 30-question chapter practice test
Services Marketing: The Difference Between Services and Goods

1. Services Marketing: The Difference Between Services and Goods

In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.

How Non-Profit Marketing Differs from For-Profit Marketing

2. How Non-Profit Marketing Differs from For-Profit Marketing

For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.

Channel Conflict: Horizontal & Vertical Conflict

3. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

4. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

What Is a Service Business?

5. What Is a Service Business?

In this lesson, you will learn what a service business is and begin to recognize the importance of great customer service to their success. You will also find out why service businesses are so popular and explore ways in which they play an important part in your life.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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