About This Chapter
Small Business Analysis Models - Chapter Summary
This chapter's lessons outline several analysis models that businesses use in order to make decisions and evaluate the effectiveness of their business strategies. You'll break down several models and analyses, including the BRIE model, SWOT analysis, PERT analysis and much more.
To make sure you fully understand the purposes and implementation of these analysis models, try taking the self-assessment quizzes that accompany each lesson. These mobile-friendly resources are available at any time that's convenient. Studying this chapter's lessons can help you:
- Explain the business application of the BRIE model
- Outline the process of SWOT analysis
- Break down the situational analysis format in marketing
- Evaluate a marketing plan using the break-even analysis
- Predict project completion by using PERT analysis
- Calculate and interpret liquidity ratios
1. The BRIE Model: Definition, Application & Techniques
When starting a business, there is a long list of things to be done. This lesson looks at how the BRIE model is used to help entrepreneurs plan the tasks involved in setting up a business.
2. What is a SWOT Analysis?
In the business world, as in many other places, decisions aren't made lightly. Rather, management spends a long time considering the pros and cons of every choice. This lesson will teach you about one of the key ways they do that, the SWOT analysis.
3. Situational Analysis in Marketing: Examples, Definition & Format
What is a situational analysis? Why would you prepare one? In this lesson, we'll discuss what a situational analysis is, what it does, and how to prepare one.
4. Using Break-Even Analysis to Evaluate a Marketing Plan
Watch this video lesson to learn how you can use a break-even analysis to help you decide whether a particular marketing plan is worth it or not. Learn how this analysis let's you see how many products you need to sell to make it worth it.
5. PERT Analysis & Project Completion
Time-based decision methods are used a great deal when a manager or company looks at a time-based project. To ensure the project can be done on time, managers use PERT analysis, a tool for estimating the time it will take to complete a project. This lesson will outline PERT and help you to understand how it is used to predict time based projects.
6. Liquidity Ratio: Definition, Calculation & Analysis
The financial stability of a company can be tested in many ways. One of the quickest ways to see just how well a company is performing is to use financial ratios. In this lesson, you will learn what liquidity ratios are, how to calculate them, and how to interpret them.
7. Innovative vs. Imitative Business Models
This lesson provides a comparison and definition of innovative and imitative business models. The lesson also provides the benefits and limitations of both business models
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