Ch 14: Small Business Marketing Strategies

About This Chapter

Learn more about marketing strategies for small businesses with these informative and engaging lessons. These mobile-friendly resources can function as convenient and effective test prep and homework help tools.

Small Business Marketing Strategies - Chapter Summary

This comprehensive chapter covers a variety of small business marketing strategies. Our expert business instructors walk you through the purposes and benefits of strategies such as niche marketing, target marketing, value propositioning and more. You'll also examine the importance of marketing implementation and why marketing is essential for business growth.

Each lesson comes with a short quiz to help you better retain the information you've learned. The chapter can be accessed at any time of day or night on any device that has an Internet connection. After completing the chapter, you should be able to:

  • Describe the process of marketing implementation
  • Recognize the importance of tactical and strategic organizational planning
  • Understand the advantages and disadvantages of a competitive business environment
  • Identify several target marketing strategies
  • Learn how to apply a niche marketing strategy
  • Assess the importance of value proposition in marketing
  • See why new product introduction, distribution channels and joint ventures can lead to business growth

6 Lessons in Chapter 14: Small Business Marketing Strategies
Marketing Implementation: Example Plans & Strategies

1. Marketing Implementation: Example Plans & Strategies

Implementation is one of the most important phases in a marketing plan. This lesson defines marketing implementation and provides a sample marketing plan with strategies.

Marketing Tactics and Strategies: Definition & Examples

2. Marketing Tactics and Strategies: Definition & Examples

The purpose of this lesson is to discuss the importance of organizational planning at both the strategic and the tactical levels and to show how pertinent each one is to organizational effectiveness and success.

Various Types of Target Marketing Strategies

3. Various Types of Target Marketing Strategies

Watch this video lesson, and you will learn about the ways in which businesses can market themselves. You will see that different products and services require different form of marketing to be successful.

Niche Strategy in Marketing: Definition & Concept

4. Niche Strategy in Marketing: Definition & Concept

While some companies want to conquer the world, some just want a piece of it. In this lesson, you'll learn about niche strategy in marketing. You'll examine the different guidelines for getting into niche marketing and look at an example.

The Role of the Value Proposition in Marketing

5. The Role of the Value Proposition in Marketing

A central strategy for marketers is value proposition, by which companies try to demonstrate why consumers should purchase their goods. This lesson shows how it works, as well as some real-life examples.

Sales Strategies for Business Growth

6. Sales Strategies for Business Growth

Sales strategies for business growth help companies gain more profit. In this lesson, we will discuss why it is essential to increase market penetration, introduce new products, find new distribution channels, and create joint ventures.

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