Ch 3: Social Media & Leadership Goals

About This Chapter

This corporate training chapter addresses social media and leadership goals. Intended for use by the executive, the lessons can help executive team members understand how social media can be used to achieve these goals.

Social Media & Leadership Goals - Chapter Summary

Our chapter outlines social media and leadership goals for the executive. The corporate training chapter discusses the way in which an online presence can be used for personal branding and the use of social media to position oneself as a thought leader. Because these lessons are accessible at all times via mobile devices, your executive team members can work them into their schedules at times that work well.

How It Helps

  • Introduces new concepts: In this corporate training chapter, we present information on using social media to set goals, draw in new talent and support corporate content.
  • Facilitates learning: These lessons on social media and leadership goals work equally well when utilized individually by your executive team members or for group or executive team workshops and training courses.
  • Educates executives: Our chapter was written specifically with the unique needs of the executive in mind and to address the use of social media from their perspective.

Skills Covered

After finishing this chapter, your executive teams should understand how to:

  • Set goals for social media activity
  • Build an online presence for personal branding
  • Position themselves as thought leaders by using social media
  • Humanize their companies through the use of social media
  • Use social media to amplify corporate content
  • Bridge the employee-executive gap with social media
  • Attract new talent through the use of social media

8 Lessons in Chapter 3: Social Media & Leadership Goals
Test your knowledge with a 30-question chapter practice test
Setting Goals for Social Media Activity for Executives

1. Setting Goals for Social Media Activity for Executives

Setting goals for social media can help you meet your business objectives. In this lesson, you'll learn more about setting goals for your social media activity and how to track the success of your social media efforts.

Using an Online Presence for Personal Branding

2. Using an Online Presence for Personal Branding

Facebook, Twitter, Instagram, Snapchat: Most people today have an online presence. But how can you use that presence to communicate your personal brand? In this lesson, we'll answer this question.

Using Social Media to Position Yourself as Thought Leader for Executives

3. Using Social Media to Position Yourself as Thought Leader for Executives

In this lesson, we're first going to define the concept of a thought leader. Then you'll learn about some of the ways an executive can use social media to obtain this influential role.

Using Social Media to Humanize the Company

4. Using Social Media to Humanize the Company

Executives have the power to bring out the human side of their businesses. In this lesson, you'll learn more about the importance of humanizing your brand, on social media, and some ways to go about it.

Using Social Media to Amplify Corporate Content

5. Using Social Media to Amplify Corporate Content

This lesson goes over some of the many strategies you can use to amplify corporate content. We focus on social media and some of the many paid and free strategies therein.

Bridging the Employee-Executive Gap with Social Media

6. Bridging the Employee-Executive Gap with Social Media

This lesson is going to define power distance. You'll then learn how social media can help close the gap in power distance and why this will benefit everyone involved.

Attracting New Talent Through Social Media

7. Attracting New Talent Through Social Media

It's not just the hiring manager's job to attract new talent. Social CEOs are now getting in on the same. In this lesson, you'll learn some strategies for recruiting top talent and see some examples of CEOs leading the way.

Social Media Strategy for Executives: Scenario & Application

8. Social Media Strategy for Executives: Scenario & Application

Crafting a social media strategy requires careful consideration of everything from a target audience to business objectives. Use the company information shared below to help craft a social media strategy that works.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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