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Ch 14: Social Responsibility & Marketing Ethics

About This Chapter

The quick, engaging videos on this chapter discuss ethics and social responsibilities in marketing. Self-assessments with each lesson let you evaluate your understanding of the concepts.

Social Responsibility & Marketing Ethics - Chapter Summary and Learning Objectives

This chapter explains marketing ethics and the ideas of social and corporate responsibility. Use the multiple-choice quizzes after each lesson to practice using the knowledge you've gained, and ask our instructors if you'd like any additional help. These lessons will address:

  • Sustainable marketing
  • Ethical behavior and business ethics
  • American Marketing Association's code of ethics

Video Objectives
What is Sustainable Marketing? - Definition & Concepts Lesson defines sustainable marketing and discusses its principles.
Social Criticisms of Marketing Students learn about marketing impact on consumers, concerns about deception and environmental criticisms.
How Consumerism & Environmentalism Affect Marketing Lesson defines consumerism and environmentalism and discusses impact on marketing.
Ethical Behavior in Marketing: What Are Marketing Ethics? Students are introduced to ethical considerations in marketing.
Business Ethics: Corporate Social Responsibility Lesson explains the concept of corporate social responsibility.
Ethics and Cause-Related Marketing Students explore cause-related marketing and ethical considerations.
Overview of the AMA Code of Ethics Lesson details the American Marketing Association's ethical code.

7 Lessons in Chapter 14: Social Responsibility & Marketing Ethics
What is Sustainable Marketing? - Definition & Concepts

1. What is Sustainable Marketing? - Definition & Concepts

Sustainable marketing is a new trend in marketing and business and one that many people are likely to have been exposed to. In this lesson, we learn about it, its advantages and disadvantages, and its likely future.

Social Criticisms of Marketing

2. Social Criticisms of Marketing

Watch this video lesson to see how marketing impacts not only the consumer, but also society as a whole and other businesses. Learn why honest marketing is important.

How Consumerism & Environmentalism Affect Marketing

3. How Consumerism & Environmentalism Affect Marketing

While the two are often at odds with each other, consumerism and environmentalism have both transformed marketing. This lesson demonstrates how that change occurred in the last several decades.

Ethical Behavior in Marketing: What Are Marketing Ethics?

4. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Business Ethics: Corporate Social Responsibility

5. Business Ethics: Corporate Social Responsibility

Now that companies are concerned with society's welfare, corporate social responsibility is a controversial topic. In this lesson, learn the two theories of social responsibility and the arguments for and against the practice.

Ethics and Cause-Related Marketing

6. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Overview of the AMA Code of Ethics

7. Overview of the AMA Code of Ethics

The American Marketing Association has laid out ethical guidelines for its members to follow. In this lesson, we'll examine that code of ethics, including its two major components and how they can be applied in business.

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