Ch 3: Speaking to Your Audience

About This Chapter

Giving a speech is one thing. Giving a speech in front of a live audience as opposed to the mirror or your pet is a whole different affair. This chapter shows how to keep their attention.

Speaking to Your Audience - Chapter Summary and Learning Objectives

The most memorable speeches in the world, no matter who gave them, had one thing in common: a captivated audience that could not turn their attention. In order to make an impact when giving a speech, the speaker needs to understand his listeners and their expectations when stepping up to the podium. Knowing what the audience wants to hear will give the speaker a massive advantage when delivering the message. This chapter will explore:

  • How to analyze an audience
  • Why listening as a speaker is just as important
  • How to adjust your speech during delivery
  • What the purpose of your speech is and how to address it

LessonObjective
The Style of a Speech: Speaker, Audience & PurposeUnderstand how to link a speaker with an audience.
Be an Audience-Centered Speaker: Focusing on Listeners' NeedsLearn how to better recognize what an audience wants to hear.
Effective Listening: Definitions & ObstaclesDiscover how listening can help speaking.
Gathering Information for Audience Analysis: Research & ObservationExplore the traits of an audience.
Informal and Formal Methods of Audience AnalysisCompare the ways of studying an audience.
Adapting to Your Audience During and After Your SpeechSee how adjusting a speech can change the course and reaction of an audience.
Q&A Preparation: Answering the Audience's Questions After a SpeechWatch how to properly form an answer after a speech is concluded.

7 Lessons in Chapter 3: Speaking to Your Audience
Test your knowledge with a 30-question chapter practice test
The Style of a Speech: Speaker, Audience & Purpose

1. The Style of a Speech: Speaker, Audience & Purpose

When writing a speech, a writer should consider the speaker, audience and purpose of the speech. Each factor influences the overall style of the speech.

Be an Audience-Centered Speaker: Focusing on Listeners' Needs

2. Be an Audience-Centered Speaker: Focusing on Listeners' Needs

The best way a speaker can ensure that his message is communicated effectively is to consider his audience and their biases and beliefs. Getting to know and understand the audience will help to create a speech that carries meaning.

Effective Listening: Definition & Obstacles

3. Effective Listening: Definition & Obstacles

It seems counterintuitive that a public speaker should focus on effective listening. However, a good public speaker must know a few things about his audience in order to effectively communicate his message.

Gathering Information for Audience Analysis: Research & Observation

4. Gathering Information for Audience Analysis: Research & Observation

An audience analysis is an essential step in writing and presenting a speech that is meaningful to an audience. The speaker will look at several traits, characteristics and conditions of his audience to best suit the speech to their needs.

Informal and Formal Methods of Audience Analysis

5. Informal and Formal Methods of Audience Analysis

There are three formal concentrations a good public speaker needs to focus on when conducting a formal audience analysis. There are also times when an informal analysis will do. Learn more about both types in this lesson.

Adapting to Your Audience During and After Your Speech

6. Adapting to Your Audience During and After Your Speech

Preparing for your speech is only one way in which a speaker can ensure audience adaptation. You need a keen eye for non-verbal cues during and after the speech to determine whether your audience is paying attention.

Q&A Preparation: Answering the Audience's Questions After a Speech

7. Q&A Preparation: Answering the Audience's Questions After a Speech

When the audience asks a question, the speaker must be sure that he/she can properly respond with an answer that is correct and that satisfies the inquisitor. There are a few ways the speaker can formulate an answer and deliver it with confidence.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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