About This Chapter
Speaking to Your Audience - Chapter Summary and Learning Objectives
The most memorable speeches in the world, no matter who gave them, had one thing in common: a captivated audience that could not turn their attention. In order to make an impact when giving a speech, the speaker needs to understand his listeners and their expectations when stepping up to the podium. Knowing what the audience wants to hear will give the speaker a massive advantage when delivering the message. This chapter will explore:
- How to analyze an audience
- Why listening as a speaker is just as important
- How to adjust your speech during delivery
- What the purpose of your speech is and how to address it
|The Style of a Speech: Speaker, Audience & Purpose||Understand how to link a speaker with an audience.|
|Be an Audience-Centered Speaker: Focusing on Listeners' Needs||Learn how to better recognize what an audience wants to hear.|
|Effective Listening: Definitions & Obstacles||Discover how listening can help speaking.|
|Gathering Information for Audience Analysis: Research & Observation||Explore the traits of an audience.|
|Informal and Formal Methods of Audience Analysis||Compare the ways of studying an audience.|
|Adapting to Your Audience During and After Your Speech||See how adjusting a speech can change the course and reaction of an audience.|
|Q&A Preparation: Answering the Audience's Questions After a Speech||Watch how to properly form an answer after a speech is concluded.|
1. The Style of a Speech: Speaker, Audience & Purpose
When writing a speech, a writer should consider the speaker, audience and purpose of the speech. Each factor influences the overall style of the speech.
2. Be an Audience-Centered Speaker: Focusing on Listeners' Needs
The best way a speaker can ensure that his message is communicated effectively is to consider his audience and their biases and beliefs. Getting to know and understand the audience will help to create a speech that carries meaning.
3. Effective Listening: Definition & Obstacles
It seems counterintuitive that a public speaker should focus on effective listening. However, a good public speaker must know a few things about his audience in order to effectively communicate his message.
4. Gathering Information for Audience Analysis: Research & Observation
An audience analysis is an essential step in writing and presenting a speech that is meaningful to an audience. The speaker will look at several traits, characteristics and conditions of his audience to best suit the speech to their needs.
5. Informal and Formal Methods of Audience Analysis
There are three formal concentrations a good public speaker needs to focus on when conducting a formal audience analysis. There are also times when an informal analysis will do. Learn more about both types in this lesson.
6. Adapting to Your Audience During and After Your Speech
Preparing for your speech is only one way in which a speaker can ensure audience adaptation. You need a keen eye for non-verbal cues during and after the speech to determine whether your audience is paying attention.
7. Q&A Preparation: Answering the Audience's Questions After a Speech
When the audience asks a question, the speaker must be sure that he/she can properly respond with an answer that is correct and that satisfies the inquisitor. There are a few ways the speaker can formulate an answer and deliver it with confidence.
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