About This Chapter
Stage 1 in Design Thinking: Empathize - Chapter Summary
This introductory design thinking chapter discusses the fundamentals of Stage 1, which is the Empathize stage. As your employees work through this series of short and engaging lessons, they'll learn about the purpose and applications of this stage, as well as a variety of methods that are used to approach the needs of your customers. Each lesson comes with a short quiz to reinforce key concepts, and your employees can submit questions to our subject matter experts if they need any extra help with these design thinking topics.
How It Helps
- Builds awareness: The chapter gives employees a thorough overview of empathy in design thinking.
- Offers practical strategies: Lessons discuss a variety of design thinking methods, such as bodystorming and empathy mapping.
- Improves customer needs relationships: Employees who complete the chapter will know how to better predict, approach and meet the needs of customers.
By the end of the chapter, your employees should be able to:
- Explain the purpose, importance and practical applications of empathy in design thinking
- Use empathizing methods in design thinking
- Analyze examples of video and photo studies in design thinking
- Define bodystorming and empathy mapping in design thinking
- Predict customer needs through several methods
- Evaluate the means-end approach for customer needs
- Map the customer journey
- Transition from the empathize stage to the define stage
1. Empathy in Design Thinking: Purpose & Importance
Empathy is a core value of design thinking. It's also the first step in the design thinking process. In this lesson, we'll explore what it is and its purpose and importance. We'll also examine a key tool in design thinking, the empathy map.
2. Methods of Empathizing in Design Thinking
This lesson is going to go over the methods you can use to help empathize with your users or customers. This includes preparing for empathy, looking, listening, and much more.
3. Photo & Video Studies in Design Thinking: Purpose & Examples
Photo and videos tell a thousand words – a useful tactic in design thinking. In this lesson, you'll learn more about the use of photo and video studies in the Empathize stage of the design thinking process.
4. Bodystorming in Design Thinking: Definition, Purpose & Example
Bodystorming is a hands-on approach that allows design thinkers to better empathize with consumers. In this lesson, you'll learn more about this technique and how it is useful in developing understanding.
5. Empathy Mapping in Design Thinking: Definition & Example
Empathy mapping helps design teams better understand their audience. In this lesson, you'll learn more about this tool, its four quadrants and how it can be useful for understanding consumers' needs.
6. Methods for Predicting Customer Needs
A crucial part of running a successful business is determining and fulfilling customer needs. This lesson discusses the importance of being able to predict customer needs and providing methods for doing so.
7. Means-End Approach in Customer Needs Analysis
Buying a product typically means more to a customer than just 'buying a car' or 'purchasing a tablet.' When a company can tap into the needs and the interests of the customer, it can develop products that sell. This lesson covers how to use the means-end approach to cater your products to your customers' physical and psychological interests.
8. Mapping the Customer Journey: Examples & Management
It is important to understand everything a customer goes through when they are dealing with your company. This lesson will take a look at how to map and manage the customer journey.
9. Practical Application: Empathizing Methods in Design Thinking
Empathy is a crucial step in design thinking, allowing a designer to get inside the head of the end user. But how can designers empathize? Here you'll find a list of methods to use for empathizing in design thinking.
10. Transitioning from the Empathize Stage to the Define Stage in Design Thinking
You've immersed yourself into learning about your customers and their needs. Now it's time to define the key problem. In this lesson, you'll learn more about the transition between empathizing and defining.
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Other chapters within the Introduction to Design Thinking course