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Ch 2: Strategic Planning for Hotel & Lodging

About This Chapter

The engaging lessons in this self-paced chapter can quickly and effectively improve your understanding of strategic planning for hotel and lodging. Take multiple-choice quizzes and a practice exam to check your knowledge and enhance your ability to excel on a test, assignment or in the workplace.

Who's It For?

Anyone who needs help learning or mastering strategic planning for hotel and lodging material will benefit from the lessons in this chapter. There is no faster or easier way to learn about strategic planning for hotel and lodging. Among those who would benefit are:

  • Students who have fallen behind in understanding SWOT analysis, PEST scans for hotel management and Porter's five forces
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning about hospitality management (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about strategic planning for hotel and lodging
  • Students who struggle to understand their teachers
  • Students who attend schools without extra hospitality management learning resources

How It Works:

  • Find lessons in our course that cover what you need to learn or review.
  • Watch the video or read through the text lesson.
  • Refer to the transcripts or specific lesson sections to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Strategic Planning for Hotel & Lodging chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Strategic Planning for Hotel & Lodging chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any strategic planning question. They're here to help!
  • Study With Flexibility: Watch videos and read text lessons on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a strategic planning unit of a standard hospitality management course. Topics covered include:

  • Overview of strategic management in the hospitality industry
  • How planning is a function of management
  • The seven step process for effective decision making
  • Tactical, operational and other types of planning
  • SWOT analysis definition and explanation
  • Hotel management and SWOT analysis case study for Hilton Hotels
  • Definition and application of the PEST scan for hotel management
  • Meaning of Porter's five forces
  • The co-alignment model in strategic hospitality management

9 Lessons in Chapter 2: Strategic Planning for Hotel & Lodging
Test your knowledge with a 30-question chapter practice test
Strategic Management in the Hospitality Industry

1. Strategic Management in the Hospitality Industry

The hospitality industry offers a wide variety of services to consumers. It's a very competitive industry, so it's important to establish and operate with helpful management strategies. This lesson reviews four important hospitality strategies.

Planning as a Function of Management

2. Planning as a Function of Management

In this lesson, you will learn the role of planning as a function of management. Discover the advantages of and barriers to planning, and how it is used to achieve organizational goals.

The Seven Steps of Decision Making

3. The Seven Steps of Decision Making

Effective decision-making is an essential skill for every manager. In this lesson, you'll learn about a seven-step process for effective decision-making. You'll also have an opportunity to take a short quiz after the lesson.

Types of Planning: Strategic, Tactical, Operational & Contingency Planning

4. Types of Planning: Strategic, Tactical, Operational & Contingency Planning

This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning. Terms, such as single-use plans, continuing plans, policy, procedure and rule, will also be defined.

What is a SWOT Analysis?

5. What is a SWOT Analysis?

In the business world, as in many other places, decisions aren't made lightly. Rather, management spends a long time considering the pros and cons of every choice. This lesson will teach you about one of the key ways they do that, the SWOT analysis.

Hotel Management Case Study: SWOT Analysis of Hilton Hotels

6. Hotel Management Case Study: SWOT Analysis of Hilton Hotels

Every hotel brand comes with their own strengths and weaknesses. This lesson will take a look at the strengths, weaknesses, opportunities, and threats of Hilton Hotels.

PEST Scan for Hotel Management: Definition & Application

7. PEST Scan for Hotel Management: Definition & Application

A PEST scan helps a hotel manager identify influences that affect the hotel by investigating external influences, like political, economic, social, and technological factors, that are outside the manager's control.

Porter's Five Forces: Definition & Examples

8. Porter's Five Forces: Definition & Examples

There are many factors to consider when creating a business. One of the most important is the competitiveness of the industry. In this lesson, we look at Porter's Five Forces to analyze an industry's competitive forces.

Co-Alignment Model in Strategic Hospitality Management

9. Co-Alignment Model in Strategic Hospitality Management

Hotel experts believe that there are four elements that increase the chances of financial success: environmental events, strategic choices, firm structure, and firm performance. This lesson explores the co-alignment model for hotels.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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