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Ch 28: Strategic Planning for Small Businesses

About This Chapter

Study these small business management lessons to learn about the strategic planning process. These convenient and mobile-friendly lessons can help anyone who needs to prepare for exams, finish homework assignments, improve their grades or simply strengthen their business knowledge.

Strategic Planning for Small Businesses - Chapter Summary

The lessons in this chapter outline the purpose and components of strategic management in business. Through short and informative lessons, you'll examine the four main types of business planning, outline the entire strategic management process and understand why planning is a key function of business management. You'll also take a look at relevant topics, including sales strategies, crisis management, management by objective and management by exception.

Following each lesson is a short self-assessment quiz to help you reinforce what you've learned. You can study whenever and wherever it's convenient and reach out to our instructors if you have any questions. These lessons are designed to help you:

  • Define the process of strategic management
  • Explain strategic, tactical, operational and contingency planning
  • Determine the ways in which planning helps organizations achieve their goals
  • Summarize operational planning
  • Outline the purpose and process of management by objective
  • Assess the advantages and disadvantages of management by exception
  • Understand how companies plan and implement sales strategies
  • Identify the elements of crisis planning and management

5 Lessons in Chapter 28: Strategic Planning for Small Businesses
Test your knowledge with a 30-question chapter practice test
The Strategic Management Process

1. The Strategic Management Process

We will be reviewing the strategic management process, starting with the four main steps of the process. These steps provide the foundation for understanding strategic management as a whole and will serve you well as you deal with management decision-making situations.

Types of Planning: Strategic, Tactical, Operational & Contingency Planning

2. Types of Planning: Strategic, Tactical, Operational & Contingency Planning

This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning. Terms, such as single-use plans, continuing plans, policy, procedure and rule, will also be defined.

Planning as a Function of Management

3. Planning as a Function of Management

In this lesson, you will learn the role of planning as a function of management. Discover the advantages of and barriers to planning, and how it is used to achieve organizational goals.

Sales Strategy: Definition, Elements & Implementation

4. Sales Strategy: Definition, Elements & Implementation

Understanding sales strategy and implementing effective plans can help a company sell more of its product and target the appropriate customer. This lesson explains the logic in establishing a sales strategy.

Crisis Planning & Management in Business: Definition & Elements

5. Crisis Planning & Management in Business: Definition & Elements

Companies should be educated about crisis planning and management in business. In order to avert or repair any crises, there are numerous crisis planning elements that need to be in place in order to prevent a corporate downfall.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

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