About This Chapter
Strategies for International Business - Chapter Summary
This chapter's fun lessons can help you gain greater insight into different strategies used in international business. Created by expert instructors, these lessons closely examine topics that include global strategy, positioning strategy, economies of scale and value creation in business. Review these lessons anytime and anywhere your schedule permits, thanks to around-the-clock computer and mobile access. Find out how well you understand the lessons by taking short quizzes and a broader chapter exam. Questions that arise can be submitted to our subject-matter experts via the Dashboard. When finished with this chapter, you will be able to:
- Define a value chain
- Discuss the benefits of location economies
- Explain the relationship between experience curve and learning effects in international retailing
- Describe how to create value in global operations by leveraging subsidiary skills
- List sources of competitive pressure in the global marketplace
- Share the definition and examples of transnational strategy
- Outline issues and strategies for growth in global marketing
1. Global Strategy: Definition & Example
This lesson provides an overview of how companies transition from an international company to a global company using global strategy. We will use McDonald's, the largest food service retailer in the world, to demonstrate how and why global strategy is used.
2. Value Creation in Business: Definition & Example
Value creation and business go hand in hand. In this lesson, you'll learn more about this business concept, examine why it's important, and discover strategies for implementing it with employees in the workplace.
3. What Is a Value Chain? - Definition, Analysis & Example
This lesson discusses what a value chain is and how it can help a business meet the needs of customers. It also provides an analysis of the effectiveness of the value chain actions.
4. Positioning Strategy: Definition & Examples
Manufacturing and service firms need to find a business area that will allow them to be competitive in the marketplace. In this lesson, we will examine different positioning strategies through examples.
5. Economies of Scale: Definition, Benefits & Examples
If you've ever wondered how Wal-Mart can sell items so cheaply, it's because of economies of scale. In this lesson, you'll learn about economies of scale and their benefits. A short quiz follows the lesson.
6. Transnational Strategy: Definition & Examples
Transnational strategy offers a global perspective to your marketing efforts. In this lesson, you'll learn what transnational strategy is and see a few examples of it in use.
7. What Is Global Marketing? - Strategies, Definition & Issues
What is global marketing? In this lesson, you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.
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Other chapters within the Business 205: International Retailing Strategy & Operations course
- Introduction to Business Globalization
- International Market Dynamics
- Cultural Differences in Business
- International Trade Theories
- International Trade Policy
- World Trade Organizations
- International Market Entry Strategy
- International Production & Logistics
- International Supply Chain Management & Distribution
- International Product, Pricing & Marketing Strategy