About This Chapter
Below is a sample breakdown of the Strategies of Special Interest Groups chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.
|Day||Topics||Key Terms and Concepts Covered|
|Monday||Activists and special interest groups||Objectives, roles and examples of social activists and special interest groups|
|Tuesday||Business interest groups||Objectives, roles and examples of business interest groups|
|Wednesday||Business vs. social interest groups||Comparison of the operation and financing of business and social interest groups|
|Thursday||Strategies activists use against businesses||Grassroots efforts, rallies, boycotts, media relations and more.|
|Friday||Strategies businesses use against activists||Public perception of social responsibility, advocacy advertising, coalitions, litigation and more.|
1. Special Interest Groups & Activists: Definition & Examples
Businesses and society are often tasked with finding a method to have their special interests heard. In this lesson, you will learn how special interest groups and activists impact how decisions and regulations are implemented.
2. Social vs. Business Interest Groups: Operations & Financing
Social and business interest groups each need to raise funds in order to achieve their special interest objectives. In this lesson, we will compare and contrast social interest groups' and business interest groups' operations and financing.
3. Business Strategies Against Activists
In this lesson, you will learn the strategies businesses use against activists including: grassroots efforts, gaining community public sentiment or being socially responsible, grand non-market strategies, news media relations and advocacy advertising, etc.
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