About This Chapter
Business 102 Flashcards - Summary
The flashcard sets in this chapter delve into core components of marketing, running you through numerous key terms, concepts and strategies. The simultaneously repetitive and engaging process of going through these cards can give your memorization of these topics a significant boost. Some of the flashcard sets in this chapter cover the following:
- Fundamental principles of marketing
- Competitive advantage
- Marketing atmosphere
- International marketing
- Analyzing consumer decision-making
- Researching for business marketing
- Retail, pricing and selling
- Promoting and advertising
- Services marketing and marketing channels
How They Work
These flashcards can act as a rapid and effective studying tool for those trying to improve their memory and retention of core marketing concepts. You can use these cards to both refresh and add to your knowledge of these marketing principles and terms.
- Open a flashcard set for the marketing topic you're studying.
- Identify the image, word, or name on the flashcard.
- Click the button to flip the card and view the answer.
- Select whether you got it right or missed it to keep track of your progress.
- Click the Next arrow to proceed through the flashcard set.
- Review the cards you missed or shuffle all cards back in and go through them again.
Principles of Marketing Flashcards
In this flashcard set you will review information related to marketing. We'll outline marketing and business ethics, and describe marketing, production, sales, and societal marketing orientations.
Competitive Advantage in Marketing Flashcards
This flashcard set highlights the marketing mix, which includes product, place, price, and promotion. You will also learn more about competitive advantage, SWOT, target market strategies, strategic alternatives, and business mission statements.
Marketing Environment Flashcards
In this flashcard set you will go over technology's impact on marketing. You will also learn more about both consumer and industry reaction to the market and economy, legal/political influences, external influences, and culture in marketing.
Marketing Internationally Flashcards
This flashcard set looks at international marketing. You will review the changes that need to be made to the marketing strategies and marketing mix to go global. You will also look at how to break into a global market and use e-commerce.
Understanding Consumer Decisions Flashcards
This group of flashcards looks at how consumers make decisions. How we look at brands is highlighted. We also address the consumer purchasing and decision-making process, the psychology behind buying, and what happens post-purchase.
Business Marketing & Research Flashcards
This set of flashcards will cover business marketing research. Learn about the different types of marketing research, as well as the varied methods used to execute this research.
Segmentation & Product Marketing Flashcards
This set of flashcards will cover the important marketing concepts of segmentation and product marketing. Review the methods used by businesses to determine their core customer base and how to to market to them.
Product Marketing & Retail Flashcards
In this set of flashcards you will cover the processes of product development and product marketing. You will also cover the methods used to get a product into the hands of the consumer.
Services Marketing, Marketing Channels & SCM Flashcards
This flashcard set covers concepts related to supply chain management (SCM), marketing channels, and marketing for service companies. Review key vocabulary and reference lessons for reinforcement.
Promotion, Advertising & PR Flashcards
This flashcard set focuses on concepts pertaining to promotion, advertising and public relations. Learn specific vocabulary and reinforce concepts with these cards.
Pricing & Selling for Marketing Flashcards
This flashcard set covers concepts relating to pricing and selling as it pertains to marketing for businesses. Learn and review important key vocabulary to assist with your understanding of these processes.
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Other chapters within the Business 102: Principles of Marketing course
- Marketing Philosophies and Ethics
- Competitive Advantage
- The Marketing Environment
- International Marketplace
- Consumer Decision Making
- Business Marketing and Marketing Research
- Segmentation and Product Marketing
- Managing a Product and Retailing
- Services Marketing, Marketing Channels & Supply Chain Management
- Promotion, Advertising and Public Relations
- Selling and Pricing Strategy