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Ch 14: Studying for Business 309

About This Chapter

Study digital marketing and advertising concepts anytime and anywhere with these interactive Business 309 flashcards. You can use these flashcards to solidify your understanding of digital marketing/advertising definitions and prepare for upcoming tests.

Studying for Business 309 - Summary

These effective flashcard sets outline essential definitions, concepts, strategies and components of digital marketing and advertising. You can study them at any time to review concepts such as, social media marketing, online advertising, market segmentation and more. Topics you can expect to study include:

  • Digital marketing campaigns
  • Customer relationships
  • Strategies for digital marketing
  • Email, mobile and social media marketing
  • Targeting and segmenting markets
  • Marketing analytics
  • Advertising and marketing online
  • Digital marketing fundamentals
  • Marketing through Search Engine Optimization (SEO)
  • Digital marketing and advertising rubrics and assignment instructions

How They Work

Flashcards offer an effective way to review and remember definitions and concepts. If you have trouble remembering a particular term, keep repeating the flashcard until you've committed it to memory.

  •  Open a flashcard set for the digital marketing/advertising topic you're studying.
  •  Identify the image, word, or concept on the flashcard.
  •  Click the button to flip the card and view the answer.
  •  Select whether you got it right or missed it to keep track of your progress.
  •  Click the Next arrow to proceed through the flashcard set.
  •  Review the cards you missed or shuffle all cards back in and go through them again.

11 Lessons in Chapter 14: Studying for Business 309
Market Segmentation & Targeting Flashcards

Market Segmentation & Targeting Flashcards

Review the purpose of market segmentation and different types of this segmentation with these flashcards. You can also focus on the processes involved in market targeting.

Online Marketing & Advertising Flashcards

Online Marketing & Advertising Flashcards

Check out the roles A/B testing and cookies play in online advertising and marketing with this set of flashcards. You can go over the purpose for this form of testing and focus on how people deal with cookies.

Social Media in Marketing Flashcards

Social Media in Marketing Flashcards

Access this set of flashcards to focus on the ways that social media can be used in marketing. You can review different social media sites and the best ways businesses can use them for advertising.

SEO for Marketing Flashcards

SEO for Marketing Flashcards

Focusing on these flashcards can help you go over the process of search engine optimization (SEO). You'll be able to consider why this process is important for marketing.

Email Marketing Flashcards

Email Marketing Flashcards

Check out this set of flashcards and you'll be able to review the processes involved in email marketing. You can go over tips for designing this kind of marketing and consider ways to measure marketing results.

Mobile Marketing & Social Media Advertising Flashcards

Mobile Marketing & Social Media Advertising Flashcards

You'll be able to review facts about mobile marketing with this set of flashcards. Go over different types of mobile ads and devices that support these advertisements.

Creating Digital Marketing Campaigns Flashcards

Creating Digital Marketing Campaigns Flashcards

These flashcards can help you review the processes involved in developing digital marketing campaigns. You can also focus on marketing plans and the market research process.

Customer Relationships in Marketing Flashcards

Customer Relationships in Marketing Flashcards

Focus on the importance of customer relationships in marketing with this set of flashcards. You can go over how these relationships are managed and check out cards that deal with online security.

Marketing Analytics Flashcards

Marketing Analytics Flashcards

Access these flashcards when you want to review the importance of marketing analytics. You'll also find cards that deal specifically with digital analytics and data analytics.

Overview of Digital Marketing Flashcards

Overview of Digital Marketing Flashcards

Using these flashcards can help you go over digital marketing basics. You'll be able to focus on the purpose of promotions and different kinds of advertising.

Digital Marketing Strategies Flashcards

Digital Marketing Strategies Flashcards

These flashcards can allow you to review useful strategies for digital marketing. You can go over guerrilla, viral and content marketing techniques with the cards in this set.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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