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Ch 16: Supply Chain Management Lesson Plans

About This Chapter

The Supply Chain Management chapter of this course is designed to help you plan and teach the essentials of product distribution management in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Supply Chain Management chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

Day Topics Key Terms and Concepts Covered
Monday Services marketing and non-profit vs. for-profit marketing Services, goods, target markets, objectives, place, product, promotion, price and profit
Tuesday Marketing channel and channel intermediaries Marketing channel's function, intermediary and effects of intermediaries
Wednesday Marketing utilities and wholesale intermediaries Utility, form, time, location, possession, information and service utilities; merchant, full-service wholesaler, limited service merchant wholesaler and functional intermediaries
Thursday Retail distribution, non-store retailing and channel conflict Intensive, exclusive and selective distribution; telemarketing, kiosk sales, e-tailing, vending machines, multilevel marketing, direct selling and direct marketing; vertical and horizontal conflict
Friday Cooperation in channel systems and logistics Measurement, technology, relationship, material integration and logistics of services and goods

12 Lessons in Chapter 16: Supply Chain Management Lesson Plans
Test your knowledge with a 30-question chapter practice test
Services Marketing: The Difference Between Services and Goods

1. Services Marketing: The Difference Between Services and Goods

In this lesson, you'll learn the difference between a service and a good. Discover how services are marketed to a consumer using different techniques.

How Non-Profit Marketing Differs from For-Profit Marketing

2. How Non-Profit Marketing Differs from For-Profit Marketing

For-profit and non-profit companies both have to market their products. They use the same basic vehicles and methods, but they have different methods and focuses. This lesson will describe these two very different views of marketing.

Marketing Channel: Definition and Function in the Marketplace

3. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

4. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Marketing Utilities Performed by Intermediaries

5. Marketing Utilities Performed by Intermediaries

Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.

Types of Wholesale Intermediaries

6. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

7. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

8. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Channel Conflict: Horizontal & Vertical Conflict

9. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Systems That Influence Cooperation in the Supply Channel

10. Systems That Influence Cooperation in the Supply Channel

The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

11. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Logistics of Goods and Services

12. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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