Ch 13: Supply Chains & Logistics in Marketing

About This Chapter

Take a look at these convenient lessons and quizzes to study foundational topics related to supply chains and logistics in marketing. This mobile-friendly chapter can help you prepare for exams, bring up your grades, get ahead in class or earn course credit.

Supply Chains & Logistics in Marketing - Chapter Summary

This useful online marketing chapter helps you quickly study supply chains and logistics in marketing. The chapter's short and engaging video lessons cover basic marketing concepts, including goods and services logistics and the elements of supply chain management. Self-assessment quizzes are included so you can solidify your comprehension of important supply chain and logistics terms, concepts and processes. You can study the material whenever it's convenient and use any computer or mobile device to access the chapter. When you're finished with these lessons, you should be able to:

  • Understand the goals of supply chain management
  • Describe the logistics of goods and services
  • Identify systems that influence supply channel cooperation
  • Evaluate the applications of technology, measurement, relationship and material integration in supply chain management

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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