About This Chapter
Supply Chains & Logistics in Marketing - Chapter Summary
This useful online marketing chapter helps you quickly study supply chains and logistics in marketing. The chapter's short and engaging video lessons cover basic marketing concepts, including goods and services logistics and the elements of supply chain management. Self-assessment quizzes are included so you can solidify your comprehension of important supply chain and logistics terms, concepts and processes. You can study the material whenever it's convenient and use any computer or mobile device to access the chapter. When you're finished with these lessons, you should be able to:
- Understand the goals of supply chain management
- Describe the logistics of goods and services
- Identify systems that influence supply channel cooperation
- Evaluate the applications of technology, measurement, relationship and material integration in supply chain management
1. Supply Chain Management: Elements & Goals
Supply chains and their efficient management may mean the difference between success and failure for a business. In this lesson, you'll learn about the elements of the supply chain and the key goals businesses seek in managing their supply chains.
2. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
3. Systems That Influence Cooperation in the Supply Channel
The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.
4. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
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Other chapters within the TECEP Introduction to Marketing: Study Guide & Test Prep course
- Overview of Marketing
- Marketing Planning & Strategy
- Market Research & Analysis
- Marketing Environment Basics
- Pricing Strategies in Marketing
- Consumer Behavior, Satisfaction & Loyalty
- Segmentation, Targeting, & Position in Marketing
- Marketing Ethics Basics
- Business Marketing Overview
- Global Business Marketing
- Product & Service Management
- Marketing Channels & Distribution
- Direct Marketing Communications
- Integrated Marketing Communications Overview
- Marketing & Social Media
- Personal Selling Communication
- TECEP Introduction to Marketing Flashcards