About This Chapter
Who's It For?
Anyone who needs help learning or mastering sustainable and international marketing material will benefit from the lessons in this chapter. There is no faster or easier way to learn about sustainable and international marketing. Among those who would benefit are:
- Students who have fallen behind in understanding sustainable and international marketing
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning sales and marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about sustainable and international marketing
- Students who struggle to understand their teachers
- Students who attend schools without extra sales and marketing learning resources
How It Works:
- Find videos in our course that cover what you need to learn or review.
- Press play and watch the video lesson.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Sustainable and International Marketing chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Sustainable and International Marketing chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any sustainable and international marketing question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a sustainable and international marketing unit of a standard sales and marketing course. Topics covered include:
- Sustainable marketing and business sustainability
- Creating a organizational culture
- Importance of international marketing
- International marketing mix and external marketing
- Breaking into foreign markets
- Transacting business on the Internet
- International trade organizations and agreements
1. What Is Sustainable Marketing? - Definition & Concepts
Sustainable marketing is a new trend in marketing and business and one that many people are likely to have been exposed to. In this lesson, we learn about it, its advantages and disadvantages, and its likely future.
2. Business Sustainability: Definition & Concept
Business success today depends not only on corporate earnings, but on a company's broader impact on people and the environment. Learn about the meaning and types of business sustainability in this lesson.
3. Creating and Sustaining Organizational Culture
In this lesson, you will learn how culture is created and sustained in organizations and why it is important for organizations to create and sustain a successful culture in order to succeed in their environment.
4. International Marketing: The Importance of Global Marketing Strategy
Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.
5. Internet and Global Marketing: Ecommerce on an International Scale
E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.
6. International External Marketing: Culture, Economics, Tech & More
International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.
7. International Marketing Mix and the 4 Ps of Marketing
In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.
8. Breaking Into Foreign Markets: International Marketing Strategies
Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.
9. International Trade Organizations and Trade Agreements
International trade organizations and trade agreements have enormous power in the global trade environment. In this lesson, you will learn about the roles of the GATT, NAFTA, and the World Trade Organization.
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Other chapters within the Sales and Marketing: Help & Review course
- Foundations of Sales & Marketing
- Ethical Sales & Marketing
- Sales & the Law
- Strategic Marketing Planning
- The Market Research Process
- Marketing Analytics & Data
- Consumer & Business Marketing
- Segmentation and Product Marketing
- New Product Development & Marketing
- Product Planning & Promotion
- Distribution & Logistics
- Direct & Online Marketing
- Product Branding & Strategies
- Advertising & Sales Promotion
- Selling & Pricing Strategies
- Social Media Marketing Overview