Ch 4: Sustainable & International Marketing

About This Chapter

The Sustainable and International Marketing chapter of this Sales and Marketing: Help and Review course is the simplest way to master sustainable and international marketing topics. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure you learn the essentials of sustainable and international marketing.

Who's It For?

Anyone who needs help learning or mastering sustainable and international marketing material will benefit from the lessons in this chapter. There is no faster or easier way to learn about sustainable and international marketing. Among those who would benefit are:

  • Students who have fallen behind in understanding sustainable and international marketing
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning sales and marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about sustainable and international marketing
  • Students who struggle to understand their teachers
  • Students who attend schools without extra sales and marketing learning resources

How It Works:

  • Find videos in our course that cover what you need to learn or review.
  • Press play and watch the video lesson.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing the Sustainable and International Marketing chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use the Sustainable and International Marketing chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any sustainable and international marketing question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a sustainable and international marketing unit of a standard sales and marketing course. Topics covered include:

  • Sustainable marketing and business sustainability
  • Creating a organizational culture
  • Importance of international marketing
  • International marketing mix and external marketing
  • Breaking into foreign markets
  • Transacting business on the Internet
  • International trade organizations and agreements

9 Lessons in Chapter 4: Sustainable & International Marketing
Test your knowledge with a 30-question chapter practice test
What Is Sustainable Marketing? - Definition & Concepts

1. What Is Sustainable Marketing? - Definition & Concepts

Sustainable marketing is a new trend in marketing and business and one that many people are likely to have been exposed to. In this lesson, we learn about it, its advantages and disadvantages, and its likely future.

Business Sustainability: Definition & Concept

2. Business Sustainability: Definition & Concept

Business success today depends not only on corporate earnings, but on a company's broader impact on people and the environment. Learn about the meaning and types of business sustainability in this lesson.

Creating and Sustaining Organizational Culture

3. Creating and Sustaining Organizational Culture

In this lesson, you will learn how culture is created and sustained in organizations and why it is important for organizations to create and sustain a successful culture in order to succeed in their environment.

International Marketing: The Importance of Global Marketing Strategy

4. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Internet and Global Marketing: Ecommerce on an International Scale

5. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

International External Marketing: Culture, Economics, Tech & More

6. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

International Marketing Mix and the 4 Ps of Marketing

7. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Breaking Into Foreign Markets: International Marketing Strategies

8. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

International Trade Organizations and Trade Agreements

9. International Trade Organizations and Trade Agreements

International trade organizations and trade agreements have enormous power in the global trade environment. In this lesson, you will learn about the roles of the GATT, NAFTA, and the World Trade Organization.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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