About This Chapter
Tailoring Business Presentations to an Audience - Chapter Summary
This comprehensive chapter is designed to show employees how to adapt their business presentations based on their audience. As your employees work through these lessons, they can expect to learn:
- How to focus on listeners' needs
- Audience analysis methods
- Audience research and observation skills
- Public speaking credibility and persuasion
- Preparing for Q&A
These lessons can help improve the quality of your employees' business presentations. The chapter is available at any time of day or night, and it comes with plenty of self-assessment quizzes to help your employees solidify their understanding of the material.
How It Helps
- Improves messaging: The lessons offer effective strategies for building credibility and persuading an audience during a presentation.
- Strengthens analysis skills: Employees will be shown several methods that can help them learn more about their audiences and adapt their speeches accordingly.
- Enhances presentation quality: By showing employees how to tailor their presentations based on their audience, they'll be able to become more effective public speakers.
After completing the lessons in this chapter, employees will be able to:
- Develop a speech to meet the needs of the audience
- Differentiate between informal and formal audience analysis methods
- Research, observe and analyze an audience
- Adapt to an audience during and following your speech
- Persuade an audience and build credibility
- Prepare for a Q&A session after a speech
1. Be an Audience-Centered Speaker: Focusing on Listeners' Needs
The best way a speaker can ensure that his message is communicated effectively is to consider his audience and their biases and beliefs. Getting to know and understand the audience will help to create a speech that carries meaning.
2. Informal and Formal Methods of Audience Analysis
There are three formal concentrations a good public speaker needs to focus on when conducting a formal audience analysis. There are also times when an informal analysis will do. Learn more about both types in this lesson.
3. Gathering Information for Audience Analysis: Research & Observation
An audience analysis is an essential step in writing and presenting a speech that is meaningful to an audience. The speaker will look at several traits, characteristics and conditions of his audience to best suit the speech to their needs.
4. Adapting to Your Audience During and After Your Speech
Preparing for your speech is only one way in which a speaker can ensure audience adaptation. You need a keen eye for non-verbal cues during and after the speech to determine whether your audience is paying attention.
5. Building Credibility to Persuade Your Audience in Public Speaking
Building credibility is an important component of your speech. Without credibility, your audience members won't trust what you have to say! This lesson will teach you about the different types of credibility and how to build credibility in your speech.
6. Q&A Preparation: Answering the Audience's Questions After a Speech
When the audience asks a question, the speaker must be sure that he/she can properly respond with an answer that is correct and that satisfies the inquisitor. There are a few ways the speaker can formulate an answer and deliver it with confidence.
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Other chapters within the Communications 120: Presentation Skills in the Workplace course