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Ch 27: Technology & Tools for Marketing

About This Chapter

Review the ways technology is used as a marketing tool by completing the lessons in this chapter. Take self-assessment quizzes along the way to test your knowledge.

Technology & Tools for Marketing - Chapter Summary

Using the lessons in this chapter, delve into modern technologies that are currently being used as tools for marketing. You will study up on:

  • Marketing tools and their applications
  • Communicating on the Internet
  • SEO, keywords and web portals
  • Database software
  • Project management technologies

The lessons in this chapter have been specially designed by educators in the field to help you easily understand and retain the information. Each lesson contains a video to visually explore the material. The video's transcript is included as a text-based resource. You can a take self-assessment quiz at the completion of each lesson to apply what you've learned. Track your progress through the chapter on your Dashboard.

6 Lessons in Chapter 27: Technology & Tools for Marketing
Test your knowledge with a 30-question chapter practice test
Marketing Technology: Tools & Applications

1. Marketing Technology: Tools & Applications

In this lesson we review marketing technology, along with the various tools and applications that companies can utilize to achieve their sales goals. This includes business email, blogs, and web analytics.

Internet Communication: Social Media, Email, Blog, & Chat

2. Internet Communication: Social Media, Email, Blog, & Chat

This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.

What is SEO? - Definition & Examples

3. What is SEO? - Definition & Examples

Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search engine optimization (SEO) and how it can be applied.

Search Engines, Keywords & Web Portals

4. Search Engines, Keywords & Web Portals

Search engines enable users to locate a vast amount of information on any topic quickly and conveniently through the Internet. Common search engines include Google, Yahoo, Bing, and AOL. The topics discussed in this lesson include search engines, Web portals, keywords, Boolean operators, spiders, search forms, database, and meta tags.

Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

5. Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

Spreadsheet software and database software are both used to organize and manipulate data. Each application has its own unique strengths. Learn about the functionality of both types of software.

Technologies for Group Communication and Collaboration: Groupware, Teleconferencing & Virtual Worlds

6. Technologies for Group Communication and Collaboration: Groupware, Teleconferencing & Virtual Worlds

Technologies for group communication and collaboration allow intricate business relationships to exist and deliver productivity no matter where the employee is located. Groupware, teleconferencing and virtual worlds are three ways that technology is changing the face of the workplace.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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