About This Chapter
The Ethics of Advertising, Marketing & Privacy - Chapter Summary and Learning Objectives
It is crucial for marketers to understand the laws and regulations surrounding advertising and marketing. If you need extra help, you'll be able to download the printable worksheet that accompanies each lesson. This chapter prepares you with lessons about government regulations, consumer protection laws and general marketing ethics, as well as:
- Target marketing
- Laws surrounding privacy protection
- Intellectual property laws
- The role of the Federal Trade Commission
- How to protect consumers online
|The Political and Legal Environment of Marketing||Learn some of the laws surrounding marketing tactics.|
|Ethical Behavior in Marketing: What Are Marketing Ethics?||Get a basic definition of marketing ethics.|
|Ethical & Unethical Target Marketing in Business||Study some examples of ethical and unethical marketing strategies.|
|Advertising Abuses & Regulation||Go over some laws concerning advertisement.|
|Ethics and Cause-Related Marketing||This lesson gives you an overview of using causes to incite purchasing.|
|Legal and Ethical Concerns of Persuasive Messages||Learn why some methods of persuasion may not be legal.|
|Legal and Ethical Communication: Description and Importance||Review how to create effective communication strategies with consumers.|
|What is Privacy Protection? - Laws and Rights||Analyze some laws that protect consumer privacy.|
|What is Consumer Protection? - Product Liability, Laws and Rights||Study how consumers are protected by laws and regulations.|
|Government Regulation Agencies for Consumer Protection||Get an overview of government agencies and their roles in consumer protection.|
|The Better Business Bureau's Consumer Protection Duties||Review how the Better Business Bureau helps protect consumers.|
|Impact of Technology on Privacy||Analyze how technology has changed the landscape of consumer privacy.|
|Protecting Consumer Privacy Online||Study some ways to protect consumer privacy online.|
|Ethical Issues in Managing Technology in Business||Learn tactics that will help you better use technology as a marketer.|
|Trade Secrets and Patent Protection: Protecting Intellectual Property||Go over how to properly protect your intellectual property, and not violate others' patents.|
|Federal Trade Commission: Powers, Principles & Provision||This lesson will show you the role the Federal Trade Commission plays.|
|The Securities & Exchange Commission: Definition, History & Purpose||Get an idea of how the Securities and Exchange Commission functions.|
1. The Political and Legal Environment of Marketing
In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.
2. Ethical Behavior in Marketing: What Are Marketing Ethics?
Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.
3. Ethical & Unethical Target Marketing in Business
Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.
4. Advertising Abuses & Regulation
Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.
5. Ethics and Cause-Related Marketing
Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.
6. Legal and Ethical Concerns of Persuasive Messages
Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.
7. Legal and Ethical Communication: Description & Importance
Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.
8. What Is Privacy Protection? - Laws & Rights
Financial privacy protection is a form of consumer protection. It's designed to protect consumer information held by financial institutions. This lesson discusses financial privacy protection and the Gramm-Leach-Bliley Act.
9. What Is Consumer Protection? - Product Liability, Laws & Rights
Consumer protection refers to the laws and other forms of government regulation designed to protect consumers. One form of consumer protection is product liability. This lesson explains consumer protection and product liability.
10. Government Regulation Agencies for Consumer Protection
You will learn about the government regulatory agencies that protect consumers. We'll discuss what the acronyms CFPB, CPSC, FTC, FDA, NHTSA, and SEC stand for and their organizations' responsibilities.
11. The Better Business Bureau's Consumer Protection Duties
The Better Business Bureau (BBB) is one of the most well-known organizations in the United States. However, how many of us really know what it does? In this lesson, we take a look at the history and duties of the BBB.
12. Impact of Technology on Privacy
Technology has a number of social and ethical implications that cause debate and concern. One specific issue is privacy. Information technology has opened up society and decreased privacy. This lesson will explore a number of privacy issues that are of concern, including electronic surveillance, availability of personal information, cookies and spyware, and workplace monitoring.
13. Protecting Consumer Privacy Online
Every week, there is a news headline announcing a consumer data breach from a well-known organization. In this lesson, you will learn how government and business is trying to protect consumer privacy online.
14. Ethical Issues in Managing Technology in Business
It is a challenge for companies to balance the need for technology with the elements of privacy and security. Let's analyze some ethical issues, such as information security, balancing the privacy of employees with the need for monitoring employees, file sharing, and copyright infringement.
15. Trade Secrets and Patent Protection: Protecting Intellectual Property
A business must decide how to best protect its intellectual property. Sometimes that decision comes down to deciding between using trade secret or patent protection. This lesson explains the key differences between these two intellectual property protections.
16. Federal Trade Commission: Powers, Principles & Provisions
Consumers can be preyed upon by unethical businesses. The Federal Trade Commission (FTC) was developed to protect consumers against fraudulent business practices. In this lesson, you'll learn about the powers, principles and provisions of the FTC.
17. The Securities & Exchange Commission: Definition, History & Purpose
The accounting industry is regulated by several organizations. Each of these were created by the Securities and Exchange Commission. In this lesson, you will learn the definition, history, and purpose of the SEC.
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Other chapters within the Principles of Marketing: Help and Review course
- Marketing Philosophies and Ethics: Help and Review
- Competitive Advantage: Help and Review
- The Marketing Environment: Help and Review
- International Marketplace: Help and Review
- Consumer Decision Making: Help and Review
- Business Marketing and Marketing Research: Help and Review
- Segmentation and Product Marketing: Help and Review
- Managing a Product and Retailing: Help and Review
- Overview of Global Logistics & Distribution
- Services Marketing: Tutoring Solution
- Promotion, Advertising and Public Relations: Help and Review
- Selling and Pricing Strategy: Help and Review
- Marketing & Promotion
- Small Business Marketing Strategies