Copyright

Ch 15: The Ethics of Advertising, Marketing & Privacy

About This Chapter

Learn about marketing ethics and how to protect consumer privacy with the short videos found in this chapter. Make the most of these lessons by taking the quizzes at the end of every lesson and the test at the end of the chapter.

The Ethics of Advertising, Marketing & Privacy - Chapter Summary and Learning Objectives

It is crucial for marketers to understand the laws and regulations surrounding advertising and marketing. If you need extra help, you'll be able to download the printable worksheet that accompanies each lesson. This chapter prepares you with lessons about government regulations, consumer protection laws and general marketing ethics, as well as:

  • Target marketing
  • Laws surrounding privacy protection
  • Intellectual property laws
  • The role of the Federal Trade Commission
  • How to protect consumers online

Video Objective
The Political and Legal Environment of Marketing Learn some of the laws surrounding marketing tactics.
Ethical Behavior in Marketing: What Are Marketing Ethics? Get a basic definition of marketing ethics.
Ethical & Unethical Target Marketing in Business Study some examples of ethical and unethical marketing strategies.
Advertising Abuses & Regulation Go over some laws concerning advertisement.
Ethics and Cause-Related Marketing This lesson gives you an overview of using causes to incite purchasing.
Legal and Ethical Concerns of Persuasive Messages Learn why some methods of persuasion may not be legal.
Legal and Ethical Communication: Description and Importance Review how to create effective communication strategies with consumers.
What is Privacy Protection? - Laws and Rights Analyze some laws that protect consumer privacy.
What is Consumer Protection? - Product Liability, Laws and Rights Study how consumers are protected by laws and regulations.
Government Regulation Agencies for Consumer Protection Get an overview of government agencies and their roles in consumer protection.
The Better Business Bureau's Consumer Protection Duties Review how the Better Business Bureau helps protect consumers.
Impact of Technology on Privacy Analyze how technology has changed the landscape of consumer privacy.
Protecting Consumer Privacy Online Study some ways to protect consumer privacy online.
Ethical Issues in Managing Technology in Business Learn tactics that will help you better use technology as a marketer.
Trade Secrets and Patent Protection: Protecting Intellectual Property Go over how to properly protect your intellectual property, and not violate others' patents.
Federal Trade Commission: Powers, Principles & Provision This lesson will show you the role the Federal Trade Commission plays.
The Securities & Exchange Commission: Definition, History & Purpose Get an idea of how the Securities and Exchange Commission functions.

17 Lessons in Chapter 15: The Ethics of Advertising, Marketing & Privacy
Test your knowledge with a 30-question chapter practice test
The Political and Legal Environment of Marketing

1. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Ethical Behavior in Marketing: What Are Marketing Ethics?

2. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Ethical & Unethical Target Marketing in Business

3. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Advertising Abuses & Regulation

4. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Ethics and Cause-Related Marketing

5. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Legal and Ethical Concerns of Persuasive Messages

6. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Legal and Ethical Communication: Description & Importance

7. Legal and Ethical Communication: Description & Importance

Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.

What Is Privacy Protection? - Laws & Rights

8. What Is Privacy Protection? - Laws & Rights

Financial privacy protection is a form of consumer protection. It's designed to protect consumer information held by financial institutions. This lesson discusses financial privacy protection and the Gramm-Leach-Bliley Act.

What Is Consumer Protection? - Product Liability, Laws & Rights

9. What Is Consumer Protection? - Product Liability, Laws & Rights

Consumer protection refers to the laws and other forms of government regulation designed to protect consumers. One form of consumer protection is product liability. This lesson explains consumer protection and product liability.

Government Regulation Agencies for Consumer Protection

10. Government Regulation Agencies for Consumer Protection

You will learn about the government regulatory agencies that protect consumers. We'll discuss what the acronyms CFPB, CPSC, FTC, FDA, NHTSA, and SEC stand for and their organizations' responsibilities.

The Better Business Bureau's Consumer Protection Duties

11. The Better Business Bureau's Consumer Protection Duties

The Better Business Bureau (BBB) is one of the most well-known organizations in the United States. However, how many of us really know what it does? In this lesson, we take a look at the history and duties of the BBB.

Impact of Technology on Privacy

12. Impact of Technology on Privacy

Technology has a number of social and ethical implications that cause debate and concern. One specific issue is privacy. Information technology has opened up society and decreased privacy. This lesson will explore a number of privacy issues that are of concern, including electronic surveillance, availability of personal information, cookies and spyware, and workplace monitoring.

Protecting Consumer Privacy Online

13. Protecting Consumer Privacy Online

Every week, there is a news headline announcing a consumer data breach from a well-known organization. In this lesson, you will learn how government and business is trying to protect consumer privacy online.

Ethical Issues in Managing Technology in Business

14. Ethical Issues in Managing Technology in Business

It is a challenge for companies to balance the need for technology with the elements of privacy and security. Let's analyze some ethical issues, such as information security, balancing the privacy of employees with the need for monitoring employees, file sharing, and copyright infringement.

Trade Secrets and Patent Protection: Protecting Intellectual Property

15. Trade Secrets and Patent Protection: Protecting Intellectual Property

A business must decide how to best protect its intellectual property. Sometimes that decision comes down to deciding between using trade secret or patent protection. This lesson explains the key differences between these two intellectual property protections.

Federal Trade Commission: Powers, Principles & Provisions

16. Federal Trade Commission: Powers, Principles & Provisions

Consumers can be preyed upon by unethical businesses. The Federal Trade Commission (FTC) was developed to protect consumers against fraudulent business practices. In this lesson, you'll learn about the powers, principles and provisions of the FTC.

The Securities & Exchange Commission: Definition, History & Purpose

17. The Securities & Exchange Commission: Definition, History & Purpose

The accounting industry is regulated by several organizations. Each of these were created by the Securities and Exchange Commission. In this lesson, you will learn the definition, history, and purpose of the SEC.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support