Ch 9: The Ethics of Advertising & Marketing

About This Chapter

These video lessons on the ethics of advertising and marketing can help broaden your understanding of advertising abuses, unethical target marketing, and other related topics. Both concise and information-packed, the lessons can help you with test preparation or homework.

The Ethics of Advertising & Marketing - Chapter Summary

Going through these lessons offers a simplified way to enhance what you know about the ethics of advertising and marketing. You'll uncover interesting details about the legal environment of marketing. This self-paced chapter can also help you better understand the general concept of ethical behavior in marketing. After reviewing the lessons, you should be ready to:

  • Discuss the political landscape of marketing
  • Provide a definition for marketing ethics
  • Give examples of ethical and unethical target marketing
  • Describe regulations that address advertising abuses
  • Discuss ethical considerations in cause-related marketing
  • Explain the importance of legal and ethical communication
  • Outline ethical concerns related to persuasive messages

As you go through these concise lessons on the ethics of advertising and marketing, use the Help feature to submit questions to experts if you get stuck on a topic. Depending on your current knowledge, you can study all the lessons in the chapter for a comprehensive review or just focus on a handful of topics. Each lesson is accompanied by a brief quiz, which is great for making sure you comprehend the concepts covered.

7 Lessons in Chapter 9: The Ethics of Advertising & Marketing
Test your knowledge with a 30-question chapter practice test
The Political and Legal Environment of Marketing

1. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Ethical Behavior in Marketing: What Are Marketing Ethics?

2. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Ethical & Unethical Target Marketing in Business

3. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Advertising Abuses & Regulation

4. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Ethics and Cause-Related Marketing

5. Ethics and Cause-Related Marketing

Do you avoid a specific store entrance when people are collecting money for charity outside? In this video, you will learn more about social responsibility and, specifically, the growth of cause-related marketing.

Legal and Ethical Communication: Description & Importance

6. Legal and Ethical Communication: Description & Importance

Legal and ethical communication is essential to companies to ensure truthful, accurate and morally-correct decision making. Companies need to give consideration to how they communicate and remain lawful in their day-to-day business activities.

Legal and Ethical Concerns of Persuasive Messages

7. Legal and Ethical Concerns of Persuasive Messages

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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