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Ch 11: The Importance of Ethics in Advertising

About This Chapter

The engaging lessons, mini quizzes and practice exam in this short chapter make it easy to fully understand the importance of ethics in advertising. Whether you're studying for a test or aim to earn course credit, this chapter offers the resources you need to achieve your goal.

The Importance of Ethics in Advertising - Chapter Summary

Gain greater insight into the importance of ethics in advertising with help from this self-paced chapter. Our instructors have developed fun lessons you can use to strengthen your knowledge of abuses in advertising, Internet marketing trends, target marketing and more. Test your comprehension of these and other topics by taking multiple-choice quizzes and a practice exam. If you develop questions while studying the lessons, don't hesitate to submit them to our experts. All of these resources are available around-the-clock via any computer, smartphone or tablet. When you've finished with this chapter, you will have the knowledge to:

  • Define and share examples of advertising
  • Discuss the advantages and disadvantages of using advertising
  • Describe ethics and ethical behavior in marketing
  • Share details about ethical and unethical target marketing in business
  • Explain how advertising is regulated and can be abused
  • Detail the history of Internet marketing and discuss current trends

6 Lessons in Chapter 11: The Importance of Ethics in Advertising
Test your knowledge with a 30-question chapter practice test
What is Advertising? - Definition & Examples

1. What is Advertising? - Definition & Examples

The greatest product or service in the world won't make money unless consumers know it exists. In this lesson, you'll learn the definition of advertising, common advertising media, and read some examples of effective advertising.

Using Advertising: Advantages & Disadvantages

2. Using Advertising: Advantages & Disadvantages

Advertising is a tool, and like any other tool, it can be used as an implement for good or not-so-good. In this lesson, we will discuss the uses of advertising for positive purposes, and highlight how ads can have harmful effects as well.

Ethical Behavior in Marketing: What Are Marketing Ethics?

3. Ethical Behavior in Marketing: What Are Marketing Ethics?

Watch our lesson to learn the definition of ethics and how it relates to business and marketing. You will also learn about the idea of ethical business behavior.

Ethical & Unethical Target Marketing in Business

4. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Advertising Abuses & Regulation

5. Advertising Abuses & Regulation

Companies do not always act ethically when trying to persuade consumers to purchase their products. In this lesson, we will discuss the various ways in which advertising can be abused and take a look at controversial advertising and regulation of advertising.

Trends in Internet Marketing

6. Trends in Internet Marketing

In this lesson, we will explore the history of internet marketing and the marketing trends seen online today. Topics discussed in this lesson are email marketing, search engine optimization, content marketing, and social media marketing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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