About This Chapter
The Internet and Business - Chapter Summary
In this chapter, you will look at how the Internet works and how it has influenced the way business is conducted. The World Wide Web is discussed, as are related topics such as search engines, keywords and web portals. Other lessons explore instant messaging, email, video conferencing, blogging and many other methods of communication used for business.
You will also get a look at the technology that makes all this happen, including how to evaluate the performance of computer hardware and software. Privacy and security issues are explored in-depth, and you can learn what software piracy is and why it's wrong. By the close of this chapter, you should have an understanding of the following topics:
- IP addresses, URLs, ISPs, DNS and ARPANET
- Internet communication and collaboration
- Buying and selling on the Web and mobile devices
- Cloud computing and databases
- Consumer privacy and impact of technology on privacy
- Computer security and threat prevention
- Security plans, including information on passwords, voice imprinting and user rights
- Data recovery and backup
These lessons are led by experienced instructors, experts in their field who know how to make learning fun. A multiple-choice quiz at the end of each lesson allows you to assess what you've studied. Links are provided to key topics and passages, making it easy for you to go back and review points that you need to clarify without having to re-watch the entire lesson.
1. The Internet: IP Addresses, URLs, ISPs, DNS & ARPANET
We'll cover the basics of the Internet, including its history and functioning. Key topics include IP addresses, TCP/IP communication protocol, DNS, URLs, and the transfer of information as packets through the Internet.
2. World Wide Web: How the Web Works
In this lesson, an overview of the World Wide Web is discussed, including its development and operation. The various technologies that enable the Web to work are also described. Topics include Web browsers, hypertext markup language, hypertext transfer protocol, hyperlink and FTP.
3. Internet Communication: Social Media, Email, Blog, & Chat
This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.
4. Internet Collaboration: Second Life, VOIP, Video Conferencing, Virtual Reality & Telepresence
Today, individuals and businesses are collaborating and interacting online from dispersed locations. Many technologies make it possible to communicate, learn, conduct business, and socialize with people from anywhere in the world. This lesson will discuss various Internet collaboration tools and virtual reality concepts.
5. Search Engines, Keywords & Web Portals
Search engines enable users to locate a vast amount of information on any topic quickly and conveniently through the Internet. Common search engines include Google, Yahoo, Bing, and AOL. The topics discussed in this lesson include search engines, Web portals, keywords, Boolean operators, spiders, search forms, database, and meta tags.
6. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices
E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.
7. Cloud Computing and Databases: Technology to Improve Database Management
Cloud computing uses a network of computers to provide services that otherwise would be provided by a single computer or computer server. Learn how cloud computing works and how it allows you to use the same database on multiple devices in this video lesson.
8. Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud
There are a number of challenges in the world of e-commerce and m-commerce stemming from the ease of information exchange over the Internet. The issues discussed in this lesson include consumer privacy and fraud.
9. Impact of Technology on Privacy
Technology has a number of social and ethical implications that cause debate and concern. One specific issue is privacy. Information technology has opened up society and decreased privacy. This lesson will explore a number of privacy issues that are of concern, including electronic surveillance, availability of personal information, cookies and spyware, and workplace monitoring.
10. Computer Security & Threat Prevention for Individuals & Organizations
Computer security and threat prevention is essential for individuals and organizations. Effective security measures can reduce errors, fraud, and losses. This lesson will explore unintentional threats and intentional threats. Various security measures and defenses will be explored, including encryption, firewalls, anti-virus, anti-spyware, passwords, back-ups, and biometric security.
11. What is Internet Security? - Privacy, Protection & Essentials
The Internet provides a wealth of information and services, but also presents certain risks. Learn about the various security threats and way to make your online activities more secure and enjoyable.
12. Intellectual Property and Open Source Software: Issues and Concerns
One of the defining issues of the Internet era is intellectual property rights. The Internet has made it easy to access digital media and illegally copy it. This lesson will discuss intellectual property including protections through copyrights, trademarks and patents. We will also explore the open source movement and the growing trend toward free, unprotected software.
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Other chapters within the High School Marketing for Teachers: Help & Review course
- How Organizations are Structured & Designed
- General Business Management
- Ethics and Social Responsibility in Organizations
- Business Law & Regulation
- Economic Basics
- Business and the Economy
- The Economy and the US Government
- Entrepreneurship & Types of Businesses
- Marketing Basics
- Product Pricing & Selling
- Product Development & Distribution
- Promotion & Advertising
- Selling & Customer Service
- Market Research and Segmentation
- Strategic Planning for Marketers
- Global Business Strategies and Challenges
- Business Communication
- Business Analytics
- Computer Basics for Business
- Marketing Education
- Career Planning for High School Students
- Laying the Foundation for a Marketing Career
- Marketing Employment Skills
- Marketing Career Stages
- Marketing Instruction & Assessment