Ch 6: The Market Research Process

About This Chapter

The Market Research Process chapter of this Sales and Marketing: Help and Review course is the simplest way to master the market research process. This chapter uses simple and fun videos that are about five minutes long, plus lesson quizzes and a chapter exam to ensure you learn the essentials of market research.

Who's It For?

Anyone who needs help learning or mastering market research material will benefit from the lessons in this chapter. There is no faster or easier way to learn about the market research process. Among those who would benefit are:

  • Students who have fallen behind in understanding the market research process
  • Students who struggle with learning disabilities or learning differences, including autism and ADHD
  • Students who prefer multiple ways of learning sales and marketing (visual or auditory)
  • Students who have missed class time and need to catch up
  • Students who need an efficient way to learn about the market research process
  • Students who struggle to understand their teachers
  • Students who attend schools without extra sales and marketing learning resources

How It Works:

  • Find videos in our course that cover what you need to learn or review.
  • Press play and watch the video lesson.
  • Refer to the video transcripts to reinforce your learning.
  • Test your understanding of each lesson with short quizzes.
  • Verify you're ready by completing The Market Research Process chapter exam.

Why It Works:

  • Study Efficiently: Skip what you know, review what you don't.
  • Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
  • Be Ready on Test Day: Use The Market Research Process chapter exam to be prepared.
  • Get Extra Support: Ask our subject-matter experts any the market research process question. They're here to help!
  • Study With Flexibility: Watch videos on any web-ready device.

Students Will Review:

This chapter helps students review the concepts in a market research process unit of a standard sales and marketing course. Topics covered include:

  • Role of marketing research
  • Establishing a marketing research project
  • Marketing controls
  • Sourcing primary data
  • Collecting secondary data
  • Sourcing primary data
  • Constructing graphs from data

6 Lessons in Chapter 6: The Market Research Process
Test your knowledge with a 30-question chapter practice test
Marketing Research: Definition, Purpose and Role in Marketing Strategy

1. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

How to Establish a Marketing Research Project

2. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

Marketing Controls: Market Research, Test Marketing & Marketing Statistics

3. Marketing Controls: Market Research, Test Marketing & Marketing Statistics

In this lesson, we will explain the purpose of marketing controls and explore related concepts, such as market research, test marketing, and marketing statistics.

What Is Primary Data in Marketing Research? - Definition, Sources & Collection

4. What Is Primary Data in Marketing Research? - Definition, Sources & Collection

If you ever received a call to participate in a survey, you were part of primary data collection. In this lesson, you'll learn what primary data is. You'll also explore sources of primary data and the collection of it. A short quiz follows.

Secondary Data in Marketing Research: Definition, Sources & Collection

5. Secondary Data in Marketing Research: Definition, Sources & Collection

Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about secondary data, including its sources and how to collect it.

How to Construct Graphs from Data

6. How to Construct Graphs from Data

This video describes how to create a line graph and explains the four main parts that graphs need to contain: 1. previously collected data, 2. picture representations, 3. use of the correct graph type, and 4. labels. This lesson also covers dependent and independent variables.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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