About This Chapter
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- Have fallen behind in understanding the relationship between external influences and the marketing environment.
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How it works:
- Start at the beginning, or identify the topics that you need help with.
- Watch and learn from fun videos, reviewing as needed.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Submit questions to one of our instructors for personalized support if you need extra help.
- Verify you're ready by completing the Marketing Environment chapter exam.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Marketing Environment chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students will review:
In this chapter, you'll learn the answers to questions including:
- How do companies sell both themselves and their products?
- What attitudes, beliefs and factors drive consumer purchases?
- How does the economy and technology affect marketing plans?
- What are some of the legal and political factors that affect marketing?
- How does competition both domestically and overseas affect marketing strategies?
1. Marketing Environment: External Influences on Marketing Strategy
What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.
2. Attitudes, Values & Belief: Social Factors in Marketing
Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.
3. Consumer and Industry Reaction to the Market and Economy
Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.
4. Technology's Impact on Marketing and Marketers
How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.
5. The Political and Legal Environment of Marketing
In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.
6. Foreign and Domestic Business Competition: Definition and Regulations
Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.
7. What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages
There are ways to target a specific market for your product or service. Demographic segmentation is one of the ways to target a specific group of consumers. Read on to learn more about demographic segmentation and its advantages and disadvantages.
8. Brand Preference: Definition & Explanation
In this lesson, we'll be looking at brand preference, which is when we choose to use a specific company's product or service over other equal choices. Test your knowledge after the lesson with a quiz.
9. Brand Recognition in Marketing: Definition & Explanation
Brand recognition is a major goal of marketing. In this lesson, you'll learn about what brand recognition is and some of its related concepts. You'll also have a chance to take a short quiz after the lesson to reinforce your knowledge.
10. Brand Repositioning: Definition, Strategies & Examples
Is your company stuck in a rut? Are sales declining? It may be time for a change - a big change. This lesson reviews strategies a company can use to reposition itself in the marketplace and how to successfully implement them.
11. Brick-And-Mortar Store: Definition & Marketing Strategies
Learn about the description of a brick-and-mortar store as well as its methods of selling and consumer outreach. Explore the benefits of the brick-and-mortar approach and make relevant comparisons with other selling methods.
12. Cash Cow in Marketing: Definition, Matrix & Examples
A cash cow is a part of portfolio analysis in marketing. In this lesson, you'll learn what portfolio analysis is and how to pinpoint cash cows in your business.
13. Cause-Related Marketing: Example Campaigns & Definition
Sometimes businesses join with social causes for mutual benefit. In this lesson, you'll learn about cause-related marketing. A short quiz follows the lesson to give you a chance to reinforce your knowledge.
14. Channel Members in Marketing: Definition & Overview
How do products get from a business to you? If you were to develop a product of your own, how would you distribute it to consumers? This lesson is designed to help you understand those options. After the lesson, you can test your knowledge with a quiz!
15. Co-Branding: Definition, Strategies & Example
Co-branding has been gaining a lot of steam as a marketing strategy to increase sales. But what do we mean when we say 'co-branding,' and how does it apply in the business world today? Let's take a closer look in the lesson below.
16. Cognitive Dissonance in Marketing: Definition & Examples
Marketers capitalize on cognitive dissonance by framing their advertising in such a way that the easiest and most-obvious solution to reduce the dissonance induced is to buy the product.
17. Environmental Planning in Management: Definition & Explanation
In this lesson we will define environmental planning and learn how it relates to management. We will cover examples of environmental opportunities and risks that exist in business.
18. Environmental Scanning in Marketing: Definition, Examples & Methods
Businesses take the external environment into consideration during the start-up period, but they really need to do an environmental scan every few years to stay in touch with what's happening around them.
19. Evaluative Criteria in Marketing: Definition & Summary
Evaluative criteria is an important component of the marketing world. In this lesson, we will learn what it is, as well as discuss real-world examples of how it relates to companies, and us, as individual consumers.
20. Evoked Set in Marketing: Definition & Explanation
Marketers want their brand to be part of an evoked set. This is the group of brands most likely to be purchased. It's narrowed down from a total set to an awareness set and then an evoked set. Learn more in this lesson about an evoked set.
21. International Economic Environment in Marketing: Definition & Factors
In this lesson, we'll discuss the global economic environment while learning how it can affect international business operations. We'll also take a look at the business cycle.
22. Vendor Analysis: Definition & Process
Vendors play a major role in a firm's performance. Firms use vendor analysis to select the right vendors for their organization. In this lesson, learn what vendor analysis is and how it is used.
23. What is a Marketing Concept? - Definition & Examples
One of the biggest challenges for businesses today is attracting customers and keeping them. They do so through effective marketing. This lesson will identify five different approaches to marketing philosophies and provide examples for each.
24. What is Product Marketing?
The success of a product is highly dependent on the quality and type of marketing that is done to get the attention of potential buyers. Use the tips in this lesson to make your product marketing more effective.
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Other chapters within the Principles of Marketing: Help and Review course
- Marketing Philosophies and Ethics: Help and Review
- Competitive Advantage: Help and Review
- International Marketplace: Help and Review
- Consumer Decision Making: Help and Review
- Business Marketing and Marketing Research: Help and Review
- Segmentation and Product Marketing: Help and Review
- Managing a Product and Retailing: Help and Review
- Overview of Global Logistics & Distribution
- Services Marketing: Tutoring Solution
- Promotion, Advertising and Public Relations: Help and Review
- Selling and Pricing Strategy: Help and Review
- Marketing & Promotion
- Small Business Marketing Strategies