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Ch 3: The Marketing Environment: Lesson Plans

About This Chapter

The Marketing Environment chapter of this course is designed to help you plan and teach the effects of external influences on business marketing strategies in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of The Marketing Environment chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

DayTopicsKey Terms and Concepts Covered
Monday Marketing environment defined External influences on marketing strategies
Tuesday Social factors How attitudes, values, beliefs and lifestyles affect marketing
Wednesday Industry and consumer reactions How reactions connect to the state of the economy
Thursday Technological impacts; political and legal environments The effects of technology on marketing and marketers; federal, state and regulatory laws related to marketing
Friday Foreign and domestic competition Regulations in the global marketplace

6 Lessons in Chapter 3: The Marketing Environment: Lesson Plans
Test your knowledge with a 30-question chapter practice test
Marketing Environment: External Influences on Marketing Strategy

1. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Attitudes, Values & Belief: Social Factors in Marketing

2. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Consumer and Industry Reaction to the Market and Economy

3. Consumer and Industry Reaction to the Market and Economy

Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Technology's Impact on Marketing and Marketers

4. Technology's Impact on Marketing and Marketers

How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.

The Political and Legal Environment of Marketing

5. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Foreign and Domestic Business Competition: Definition and Regulations

6. Foreign and Domestic Business Competition: Definition and Regulations

Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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