About This Chapter
The Media's Impact on Business - Chapter Summary and Learning Objectives
The media is everywhere we look and listen, and its impact is long-reaching. A great deal of power comes with that extensive reach, and businesses experience many of its effects. This chapter delves into the media's influence on business and the rules by which it is governed. Professional instructors will discuss ethical behavior and social responsibility in the media industry, while providing you with a history of journalism's development and how it progressed through the years. As you complete this chapter, you should feel more comfortable with the following topics:
- The roles media plays in the business world
- Mass media's history in the United States
- Media bias
- Governance of the media
|The Media Industry: Roles, Impact & Ethics||Discuss the industry's broadcast technology, broadcasting content and services of delivery. Explain how media provides information, shapes attitudes and develops non-market issue agendas.|
|Development of the Mass Media & Journalism in the United States: History & Timeline||Outline the growth of mass media and journalism in the U.S. from the colonial period through today.|
|Media Bias & Criticism: Definition, Types & Examples||Point out the main types of media bias and evaluate media criticisms.|
|Rules Governing the Media: Definition & Examples||Explore some of the rules that govern a selection of media sources.|
1. The Media Industry: Roles, Impact & Ethics
In this lesson, you will learn the role the media serves in regards to the government, business, and society, such as providing news and information, shaping attitudes and values, and developing non-market issue agenda.
2. Development of the Mass Media & Journalism in the United States: History & Timeline
The mass media includes print media, broadcast media, social media and other types of communication. This lesson explores the development of the mass media in the United States and its role in the American political process.
3. Rules Governing the Media: Definition & Examples
The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.
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Other chapters within the Business 108: Business Ethics course
- Introduction to Business Ethics
- Employees, Stockholders, & Corporate Governance
- The Relationship Between Business, Government & Society
- Public Relations for Business
- Diversity in the Workforce
- Business-Government Relations
- Business' Influence on the Political Environment
- Corporate Social Responsibility & Citizenship
- Business & the Community
- Consumer Rights & Regulations
- Ethics in Advertising
- Strategies of Special Interest Groups
- Technology, Business, & Society
- Environmental Issues in Business
- The Global Business Environment
- Individual Integrity & Ethics
- Studying for Business 108