Ch 10: The Media's Impact on Business

About This Chapter

Watch video lessons to learn about the various ways that the media affects business. The quizzes that accompany every lesson can help you track your progress in this chapter.

The Media's Impact on Business - Chapter Summary and Learning Objectives

The media is everywhere we look and listen, and its impact is long-reaching. A great deal of power comes with that extensive reach, and businesses experience many of its effects. This chapter delves into the media's influence on business and the rules by which it is governed. Professional instructors will discuss ethical behavior and social responsibility in the media industry, while providing you with a history of journalism's development and how it progressed through the years. As you complete this chapter, you should feel more comfortable with the following topics:

  • The roles media plays in the business world
  • Mass media's history in the United States
  • Media bias
  • Governance of the media

Video Objective
The Media Industry: Roles, Impact & Ethics Discuss the industry's broadcast technology, broadcasting content and services of delivery. Explain how media provides information, shapes attitudes and develops non-market issue agendas.
Development of the Mass Media & Journalism in the United States: History & Timeline Outline the growth of mass media and journalism in the U.S. from the colonial period through today.
Media Bias & Criticism: Definition, Types & Examples Point out the main types of media bias and evaluate media criticisms.
Rules Governing the Media: Definition & Examples Explore some of the rules that govern a selection of media sources.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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More Exams
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