Ch 15: The Public Relations Plan

About This Chapter

Learn how to develop and present a public relations plan by studying this chapter. You can use these lessons to explore how these plans are used in the public relations field.

The Public Relations Plan - Chapter Summary and Learning Objectives

This chapter will help you understand each step of developing and implementing a public relations plan. Our instructors will make sure you grasp the importance of this kind of plan. You can test what you know by completing our interactive quizzes. These short lessons will teach your more about:

  • Goals for a public relations campaign
  • Developing and presenting a public relations plan
  • The important components of a written public relations plan

Lesson Objective
Public Relations Plan: Example & Overview Explore examples of public relations plans to ensure you understand this concept.
Setting Goals for a Public Relations Campaign Make sure you can identify and set goals for a public relations campaign.
How to Develop a Public Relations Plan Identify strategies and methods for developing a public relations plan.
Components of a Written Public Relations Plan Assess all the parts of a written public relations plan.
How to Present a Public Relations Plan Evaluate the best techniques for presenting a public relations plan.

5 Lessons in Chapter 15: The Public Relations Plan
Test your knowledge with a 30-question chapter practice test
Public Relations Plan: Example & Overview

1. Public Relations Plan: Example & Overview

Public relations plan is a strategy used to manage the publics perception of a person or organization. In this lesson, you'll learn what a public relations plan is. After, test your knowledge with a short quiz.

Setting Goals for a Public Relations Campaign

2. Setting Goals for a Public Relations Campaign

Before a company can persuade the public to like them and their products, they should first develop a plan. In this lesson we will learn all about some common goals that are considered when creating a public relations campaign.

How to Develop a Public Relations Plan

3. How to Develop a Public Relations Plan

Companies utilize well thought out public relations plans in order to reach their business goals. In this lesson, we will learn about developing a public relations plan.

Components of a Written Public Relations Plan

4. Components of a Written Public Relations Plan

Public relations is all about putting our best foot forward by creating a positive public image. It all starts with an effective public relations plan that includes well-defined objectives, a target audience, and good communication tactics.

How to Present a Public Relations Plan

5. How to Present a Public Relations Plan

We have all been a part of a presentation, whether it was giving one or attending one. In this lesson we will learn about a particular presentation known as a public relations plan. We will explore how to prep for, and what to include, during the presentation.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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