Ch 1: The Study of Retail

About This Chapter

Explore the study of retail with this mobile-friently chapter. The chapter can be used as a convenient resource for test preparation, homework help or independent learning.

The Study of Retail - Chapter Summary

Work through this chapter at your own pace to gain a high-level overview of the retail field. The chapter's simple lessons examine the basics of retail competition theories, retail resource efficiency, retail channels, retailing methods and much more. The chapter comes with plenty of assessments to help you see how well you understand the study of retail. The chapter is available to study 24/7, and it can be accessed on any device that has an Internet connection. When you're finished, you should be equipped to:

  • Describe the relationship between business and retailing
  • Explain several theories related to the evolution of retail competition
  • Outline the cycle of retail resource efficiency
  • Compare types of retailers, retail channels and retail sales personnel
  • Evaluate the pros and cons of multichannel retailing
  • Define the concept of blended retailing

7 Lessons in Chapter 1: The Study of Retail
Test your knowledge with a 30-question chapter practice test
Theories of Retail Competition Evolution

1. Theories of Retail Competition Evolution

Retail competition evolves in a number of ways. Just think about the stores around you now compared to when you were a child. In this lesson, you'll learn more about four theories of retail evolution.

Types of Retailers: Benefits, NAICS Classification & Examples

2. Types of Retailers: Benefits, NAICS Classification & Examples

When you decide to go shopping you have many stores to choose from, each offering distinctive benefits. This lesson looks at the types of stores, inventories, and service levels influencing your shopping decisions.

Types of Retailers: Informal Classification & Examples

3. Types of Retailers: Informal Classification & Examples

Retailers are often classified in a number of different ways. In this lesson, you'll learn more about the informal categories of number of outlets, margin versus turnover, location and size when comparing businesses.

Retail Channels: Definition, Types & Examples

4. Retail Channels: Definition, Types & Examples

People buy consumer goods through a variety of channels. In this lesson, we'll examine different types of retail channels such as stores, online, catalog, direct sales, television home shopping, and automated retailing.

Multichannel Retailing: Definition, Benefits & Challenges

5. Multichannel Retailing: Definition, Benefits & Challenges

This lesson will identify the benefits of multichannel retailing, such as customer loyalty and improved analytics. We will also look at challenges, such as information security and personnel time. Examples of multichannel retailing will be given.

Blended Retailing: Definition, Examples & Consumer Expectations

6. Blended Retailing: Definition, Examples & Consumer Expectations

Many retailers have stores and an online presence and some have successfully blended the two sales approaches. In this lesson we'll examine blended retailing, provide some examples and discuss consumer expectations.

Retail Sales Personnel: Types & Evaluation Criteria

7. Retail Sales Personnel: Types & Evaluation Criteria

Retail sales personnel can make or break a business. In this lesson, you'll learn about two basic types of sales professionals and ways you can evaluate their performance in the workplace.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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