About This Chapter
Types & Components of Communication for Pharmacists - Chapter Summary
These lessons were assembled by our professional and expert instructors to provide pharmacists with information that can improve their communication skills. Have your employees review these lessons to learn more about the following:
- Types of communication
- Persuasive communication techniques
- Immediacy in communication
- The five stages of change model
- Gaining and resistance strategies
Every lesson in this chapter is paired with a brief quiz that is made to test pharmacists on what they have just learned. For the topics that they do not understand and they need more work on, they can return to the lessons to improve their understanding of the material. The resources in this chapter can be reviewed as many times as your employees need. Once they complete every lesson, a chapter exam can be taken to assess knowledge before moving forward to other subjects.
How It Helps
- Increases foundation skills: Pharmacists who take advantage of these lessons can ultimately improve their communication skills.
- Promotes empathy: When pharmacists apply the material taught in this chapter, they will be empathetic to others when communicating.
- Improves reputation: The chapter will help pharmacists to boost their personal reputation with customers and also the reputation of the business with excellent communication skills.
Pharmacists will be able to do the following by the end of the chapter:
- Identify the different types of communication, such as formal and non-verbal
- Recognize the techniques used for persuasive communication
- Understand the concepts behind immediacy in communication
- Describe the 5 stages of change model
- Detail the strategies behind compliance gaining and resistance
1. Types of Communication: Formal, Informal, Grapevine, Verbal & Non-Verbal
Communication is essential for success in any business, and the type of communication will vary given the circumstances and business needs. In this lesson, you'll learn about verbal, non-verbal, formal, informal and grapevine communication.
2. Persuasive Communication: Theories, Skills & Techniques
Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them.
3. Practical Application: Using Persuasive Communication Techniques
Persuasive communication is all about working to change someone's mind. In this activity, you'll read a fictional sales scenario and analyze it for potential persuasive techniques that could be used.
4. Immediacy in Communication: Definition & Concept
An important component of communication is often signaling a positive desire and willingness to communicate. In this lesson, you'll learn about immediacy in communication and some related concepts.
5. 5 Stages of Change Model
This lesson goes over the five stages of change model, explaining who created the model, defining each of the five stages, and explaining the sixth stage that may occur.
6. Compliance Gaining & Resistance Strategies
Sometimes you just really need people to work with you. Sometimes, you need their compliance. In this lesson, explore compliance gaining and resisting, and test your understanding with a brief quiz.
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