About This Chapter
Types & Influence of Mass Communication & Media - Chapter Summary
If you want to learn about the different types and influence of mass communication and media, you can review these helpful lessons for informative overviews of relevant topics. The lessons will teach you about specific mediums in mass communication, and their effects on communication as a whole. Each lesson is taught by an experienced instructor, ensuring that you will receive the most accurate and comprehensive information possible. Some of the lessons you will encounter in the exam are:
- The definition and theories of mass media
- The history of journalism
- The role of the media industry
- The definition, uses and strategies of social media
- Internet communication and collaboration
- Sources of American media
- Advertising and marketing strategies
- Media and the political attitudes of the public
- State-controlled media vs. private media
- The rules of media
- Broadcasting vs. programming
- Film-production processes
- Broadcasting technicalities
When you are watching the lessons, you can save particular points that you wish to return to by using each lesson's video tabs. You can also find transcripts of each lesson if you want to have physical copies of all information presented here. Once you've gone over all of the lessons, you can test your understanding of mass communication and media-related topics by answering the practice quiz questions also contained in the chapter.
1. What Is Mass Communication? - Definition & Theories
Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.
2. Development of the Mass Media & Journalism in the United States: History & Timeline
The mass media includes print media, broadcast media, social media and other types of communication. This lesson explores the development of the mass media in the United States and its role in the American political process.
3. The Media Industry: Roles, Impact & Ethics
In this lesson, you will learn the role the media serves in regards to the government, business, and society, such as providing news and information, shaping attitudes and values, and developing non-market issue agenda.
4. What is Social Media? - Definition, Use & Strategies
Think of all the audiences that are reachable today because of the rise of the Internet and social media. Social media lets people and organizations share ideas, make connections and promote themselves online through the use of video, music or words.
5. Internet Communication: Social Media, Email, Blog, & Chat
This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.
6. Internet Collaboration: Second Life, VOIP, Video Conferencing, Virtual Reality & Telepresence
Today, individuals and businesses are collaborating and interacting online from dispersed locations. Many technologies make it possible to communicate, learn, conduct business, and socialize with people from anywhere in the world. This lesson will discuss various Internet collaboration tools and virtual reality concepts.
7. American Media Information Sources: Definition & Types
Americans use many different sources of media to gain information about the government. This lesson explores American media information sources throughout history and looks at the influence of old and new media.
8. Advertising Media Choices and Marketing Strategy
There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor media.
9. Media's Influence on the Public's Political Attitudes
Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.
10. Private vs. State-Controlled Media
This lesson will explore the differences between private and state-controlled media. In doing so it will highlight the 1st Amendment as well as the concept of propaganda.
11. Rules Governing the Media: Definition & Examples
The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.
12. Broadcasting & Programming: Types & Characteristics
There are myriad programming options for viewers seeking information, advertisements or entertainment. This lesson will explain some of the most common types of broadcasting and programming.
13. The Process of Creating a Film Production
In this lesson, you can learn about the process of filmmaking from script to screen. See what each player contributes to the film, including the screenwriter, casting director, actors, and of course the director.
14. Technical Aspects of Broadcast Production
Technical tools in broadcast and video production can influence a story as well as its viewers. In this lesson, you'll learn more about the importance of sound, camera angles, and staging in a production.
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Other chapters within the MTTC Speech (004): Practice & Study Guide course
- Human Communication Processes
- The Listening Process
- Understanding Verbal & Nonverbal Communication
- Elements of Interpersonal Communication
- Oral & Written Language Skills
- Writing Conventions
- Essential Elements of Speech & Discourse
- Communication in Small Groups & Teams
- Understanding & Responding to Presentations
- Interview Preparation & Strategies
- Public Speaking & Audience Analysis
- Preparing for Speeches
- Using Visual Aids in Presentations
- Elements of Speech Delivery
- Vocal Production & Performance Basics
- History, Formats & Logic of Debates
- Ethical Communication
- Media Literacy
- Language Arts in Speech Communication Curriculum
- The Michigan Speech Communication Educator
- MTTC Speech Flashcards