Ch 18: Types & Influence of Mass Communication & Media

About This Chapter

Learn about mass communication and media by studying the lessons in this chapter. The lessons each go over a different topic you will need to know to demonstrate proficiency in this area.

Types & Influence of Mass Communication & Media - Chapter Summary

If you need to brush up on the different types and influence of mass communication and media, you can review these helpful lessons. The lessons teach you about the history of mass media and journalism in the United States, as well as mass communication theories and media industry ethics. Each lesson is taught by an experienced instructor, ensuring that you receive the most accurate and comprehensive information possible. Completing this chapter will ensure you are able to:

  • Explain social media, including its uses and strategies
  • Identify sources and types of American media
  • Understand media's influence on the political attitudes of the public
  • Compare state-controlled media vs. private media
  • Summarize rules governing the media
  • Contrast broadcasting vs. programming
  • Describe film-production processes and technical aspects
  • Consider the impact of media use on children and youth

You can return to particular points in the videos using the timeline tags. You can also find printable transcripts of each lesson if you want to have physical copies of the information presented here. Once you've gone over all of the lessons, test your understanding of mass communication and media-related topics by answering the practice quiz questions.

12 Lessons in Chapter 18: Types & Influence of Mass Communication & Media
Test your knowledge with a 30-question chapter practice test
What Is Mass Communication? - Definition & Theories

1. What Is Mass Communication? - Definition & Theories

Mass communication plays an influential role in modern society. In this lesson, you'll learn what mass communication is and about some theories related to it. You'll also have a chance to take a short quiz after the lesson.

Development of the Mass Media & Journalism in the United States: History & Timeline

2. Development of the Mass Media & Journalism in the United States: History & Timeline

The mass media includes print media, broadcast media, social media and other types of communication. This lesson explores the development of the mass media in the United States and its role in the American political process.

The Media Industry: Roles, Impact & Ethics

3. The Media Industry: Roles, Impact & Ethics

In this lesson, you will learn the role the media serves in regards to the government, business, and society, such as providing news and information, shaping attitudes and values, and developing non-market issue agenda.

What is Social Media? - Definition, Use & Strategies

4. What is Social Media? - Definition, Use & Strategies

Think of all the audiences that are reachable today because of the rise of the Internet and social media. Social media lets people and organizations share ideas, make connections and promote themselves online through the use of video, music or words.

American Media Information Sources: Definition & Types

5. American Media Information Sources: Definition & Types

Americans use many different sources of media to gain information about the government. This lesson explores American media information sources throughout history and looks at the influence of old and new media.

Media's Influence on the Public's Political Attitudes

6. Media's Influence on the Public's Political Attitudes

Most people make their political decisions based on impressions gained from the media. This lesson assesses the effect of media, especially newer forms of media, on the public's political attitudes.

Private vs. State-Controlled Media

7. Private vs. State-Controlled Media

This lesson will explore the differences between private and state-controlled media. In doing so it will highlight the 1st Amendment as well as the concept of propaganda.

Impact of Media Use on Children and Youth

8. Impact of Media Use on Children and Youth

This lesson looks at how media of all types impacts children and teens. The discussion starts with a definition of what media is, then moves to how different types of media, whether visual or auditory or written, have positive or negative impacts on children and youth.

Rules Governing the Media: Definition & Examples

9. Rules Governing the Media: Definition & Examples

The First Amendment guarantees freedom of the press, but the government still regulates the media in many ways. This lesson examines the laws, rules and regulations that govern various media outlets.

Broadcasting & Programming: Types & Characteristics

10. Broadcasting & Programming: Types & Characteristics

There are myriad programming options for viewers seeking information, advertisements or entertainment. This lesson will explain some of the most common types of broadcasting and programming.

The Process of Creating a Film Production

11. The Process of Creating a Film Production

In this lesson, you can learn about the process of filmmaking from script to screen. See what each player contributes to the film, including the screenwriter, casting director, actors, and of course the director.

Technical Aspects of Broadcast Production

12. Technical Aspects of Broadcast Production

Technical tools in broadcast and video production can influence a story as well as its viewers. In this lesson, you'll learn more about the importance of sound, camera angles, and staging in a production.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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