About This Chapter
Who's It For?
Anyone who needs help learning or mastering information about the types of marketing will benefit from the lessons in this chapter. There is no faster or easier way to learn about basic marketing types. Among those who would benefit are:
- Students who have fallen behind in understanding different types of marketing
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning about marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about marketing types
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Types of Marketing Overview chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Types of Marketing Overview chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any marketing question. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a types of marketing unit of a standard marketing course. Topics include:
- Types of marketing efforts
- Double jeopardy in marketing
- Double-loop marketing and bargain bin marketing
- The cost of heavy-up in marketing
- Movement marketing
- Experimental marketing research and strategies
- Open market operations
- Mega marketing
- Next-best-action marketing
- Permission marketing and cross-media marketing
- White label, database and evangelism marketing
- Personalized and proximity marketing
- Free trial strategies
- Trust-based marketing theory
- Lead validation
- Examples of cloud, conversion, referral and experimental marketing
1. Marketing Efforts: Definition, Examples & Types
Companies must be effective when selecting ways to promote their products and services. Time, money, resources, and expectations impact the way companies market. Learn different ways companies can market their items.
2. Double Jeopardy in Marketing: Definition & Example
Does loyalty decline with market share? The double jeopardy law says it does! In this lesson, we'll define what double jeopardy in marketing means, and look at an example in the fast-food industry.
3. Double-Loop Marketing: Definition & Concept
Want to learn how to best convert web visitors to customers? Consider the loop! In this lesson, we'll take a closer look at the concept of double-loop marketing and how it can enhance your customer relationships.
4. Heavy-Up in Marketing: Advertising & Cost
Want to concentrate your marketing efforts? Heavy-up in advertising may be just the thing! In this lesson, you'll learn more about what this marketing concept is and the impact it can have on your business.
5. What is Movement Marketing? - Definition & Examples
If you think movement marketing is about getting up to dance, this lesson is for you! In this study, we'll explore what movement marketing really entails and take a look at some brands implementing it.
6. Experimental Marketing: Research & Strategy
In this lesson, we will discuss the value of experimental marketing in the digital marketing environment. We will also look at a number of marketing strategies that can be used for marketing experiments.
7. Experiential Marketing Case Study
What if your scale could always say something that would make you proud? That was Lean Cuisine's idea behind their experiential marketing campaign. In this lesson, you'll learn more about Lean Cuisine's strategy.
8. Mega Marketing: Definition & Examples
What do you do when the marketing circle gets congested? Why, market to the third party, of course! In this lesson, we'll talk more about how mega marketing incorporates marketing to third-party sources.
9. Next-Best-Action Marketing: Definition & Examples
What is Next Best Action marketing? What value does this marketing strategy deliver to the consumer? What value does it bring to the organization? In this lesson, you will find answers to these questions and also explore examples of Next Best Action marketing.
10. Permission Marketing: Definition & Examples
Want to reach an already captive audience? Permission marketing is one way to do it! In this lesson, we'll discuss what this strategy entails and look at a few examples where you might see it in action.
11. Cross-Media Marketing: Examples & Definition
Have you ever noticed how one brand seems to be everywhere you look? In this lesson, we'll talk about cross-media marketing, the art of integrating messaging across many mediums, and look at a few examples.
12. What is Database Marketing? - Definition & Examples
Want to deliver more customized marketing messages to your audience? Database marketing may hold the key! In this lesson, we'll study the basics of database marketing, its benefits, and how it can be used effectively.
13. Evangelism Marketing: Definition, Examples & Strategy
In this lesson, learn the definition of evangelism marketing and two brands that have mastered this form of marketing. Then, discover a few strategies for implementing evangelism marketing and converting brand evangelists.
14. What is Personalized Marketing? - Definition & Examples
Want to get inside your customers' heads? Personalized marketing is where it's at. In this lesson, we'll look at the concept of personalized marketing and highlight a few examples to generate great results.
15. What is Proximity Marketing? - Definition & Examples
In this lesson, we learn the definition of proximity marketing. We also cover an important distinction between proximity marketing and location-based marketing. Finally, the lesson covers a few examples of companies doing proximity marketing well.
16. Proximity Marketing Case Studies
Ask Red Bull, Waze and Alex and Ani about proximity marketing, and they'll tell you how they've made it work for them. In this lesson, we'll look at three mini case studies and show how these brands have implemented the proximity marketing strategy.
17. Strategy for Free Trials in Marketing
Manufacturers must determine how to promote a new item into the marketplace. This lesson explains the benefits, challenges, and strategies for planning for a free trial offer when releasing a new product.
18. Trust-Based Marketing Theory
Do you customers trust you? If not, you may be in desperate need of some trust-based marketing? In this lesson, we'll discuss the concept, why it's important and how it worked for one of pizza's biggest brands.
19. What is Cloud Marketing? - Definition & Examples
Cloud marketing stretches from a brand's website to social media channels to mobile strategies. In this lesson, we'll learn more about cloud marketing, why its beneficial and some companies that are successfully doing it.
20. What is Conversion Marketing? - Definition & Strategies
Conversion marketing is about moving a prospect down the path to completing an offer. In this lesson, we will look at conversion marketing, what it means for businesses, and how you can strengthen it.
21. Referral Marketing: Definition & Examples
Have you ever passed an email on from your favorite brand? You may have been part of a referral marketing program! In this lesson, you'll learn more about referral marketing and some of the brands doing it right.
22. What is Experimental Marketing? - Definition & Examples
This lesson will explain how experimentation is being used in marketing, and how marketing evolved to this point. We'll also take a look at an example of how experimental marketing can be used.
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Other chapters within the Marketing Overview: Help & Review course
- Advertising Basics
- Basics of Content Strategy
- Basics of Digital Marketing
- Basics of Mobile Advertising
- Basics of Rural Marketing
- Basics of Selling for Marketing
- Basics of Shopper Marketing
- Basics of Social Media Marketing
- Basics of Visual Marketing
- Basics of Yield Management
- Concepts in Marketing
- Intro to Affiliate Marketing
- Intro to B2G, B2B and C2B Marketing
- Intro to Green Marketing
- Intro to Inbound Marketing
- Intro to Marketing Strategies
- Intro to Relationship Marketing
- Overview of Email Marketing
- Overview of Online Advertising
- Basics of Marketing Research
- Interviewing & Surveying in Marketing Research
- Data Collection for Marketing Research
- Marketing Research Data Analysis
- Creating a Marketing Research Report
- Behavioral Economics & Heuristics