Ch 18: Types of Markets

About This Chapter

Review the different types of business markets with this convenient online study resource. Containing short lessons and practice quizzes, this business chapter can benefit by anyone who needs to review market types for class projects, homework assignments or upcoming exams.

Types of Markets - Chapter Summary

Get a high-level overview of market types with this short series of video lessons. Taught by expert instructors, the chapter defines the components of industrial, resource and consumer markets, and helps you understand the differences between them. You'll also take a look at consumer buying behavior. Studying this chapter can help you:

  • Explain consumer purchasing decisions in a consumer market
  • Describe the components of a resource market
  • Recognize different industrial market segments

Our lessons are designed to be bite-sized and simple so you can easily understand important marketing terms and concepts. Take the self-assessment quizzes and chapter exam to further solidify your understanding of the different market types. These video lessons come with printable transcripts that you can use to study offline. Our instructors are happy to answer any questions you may have, and you can access the chapter material on any computer or device that has an Internet connection.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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