Ch 2: Types of Retailers & Retail Channels

About This Chapter

Improve your knowledge of different types of retailers and retail channels by exploring this chapter's engaging lessons. Take the multiple-choice quizzes to assess your comprehension and ensure you're ready to excel on a test or complete a project.

Types of Retailers & Retail Channels - Chapter Summary

Our instructors ensure you have a quality understanding of different types of retailers and retail channels. Review entertaining lessons to gain greater insight into topics like services retailing, franchising, non-store retailing and blended retailing. Find out how well you understand these topics by taking our mini quizzes and practice exam. The Dashboard traces your steps through this chapter and lets you submit any lesson topic questions to our experts. Upon completion, you will be ready to do the following:

  • Describe benefits and NAICS classification of different types of retailers
  • Identify and describe types of food retailers and discuss current industry shifts
  • Define and list types of general merchandise retailers
  • Differentiate between a chain store and independent retailer
  • Compare and contrast e-commerce and m-commerce
  • Discuss the benefits and challenges of multichannel retailing
  • Provide the definition and types of retail channels

12 Lessons in Chapter 2: Types of Retailers & Retail Channels
Test your knowledge with a 30-question chapter practice test
Types of Retailers: Benefits, NAICS Classification & Examples

1. Types of Retailers: Benefits, NAICS Classification & Examples

When you decide to go shopping you have many stores to choose from, each offering distinctive benefits. This lesson looks at the types of stores, inventories, and service levels influencing your shopping decisions.

Types of Food Retailers & Current Industry Shifts

2. Types of Food Retailers & Current Industry Shifts

From a conventional supermarket to a membership-based warehouse club, shopping at food retailers has never been easier. In this lesson, you'll learn more about the types of food retailers and the changes in the industry.

General Merchandise Retailers: Definition, Types & Examples

3. General Merchandise Retailers: Definition, Types & Examples

Today's general merchandise retailers are different than the quaint notion of a small town general store. There are many categories and specialties that are part of the group. In this lesson, we'll define and examine general merchandise stores.

Services Retailing: Definition & Difference from Merchandise Retailers

4. Services Retailing: Definition & Difference from Merchandise Retailers

In this lesson, we will learn about some of the qualities that differentiate service retailers from merchandise retailers including intangibility, simultaneous production and consumption, perishability, and inconsistency of the offering to customers.

Chain Store: Definition & Overview

5. Chain Store: Definition & Overview

Have you ever wondered why you see the same stores no matter where you go? In this lesson, you'll learn about chain stores, including some of their characteristics and advantages. A short quiz follows the lesson.

Independent Retailer: Definition & Overview

6. Independent Retailer: Definition & Overview

Independent retailers are businesses that are privately owned. They are usually thought of as single-store operations, and they can offer both high risk and high rewards.

What Is Franchising? - Definition & Explanation

7. What Is Franchising? - Definition & Explanation

In this lesson. you'll learn about franchising, a common entrepreneurial strategy in which an individual manages his or her own location of a larger company - with strings attached. After the lesson, you can test your understanding with a short quiz.

Non-Store Retailing: Types, Trends & Examples

8. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

9. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

Blended Retailing: Definition, Examples & Consumer Expectations

10. Blended Retailing: Definition, Examples & Consumer Expectations

Many retailers have stores and an online presence and some have successfully blended the two sales approaches. In this lesson we'll examine blended retailing, provide some examples and discuss consumer expectations.

Multichannel Retailing: Definition, Benefits & Challenges

11. Multichannel Retailing: Definition, Benefits & Challenges

This lesson will identify the benefits of multichannel retailing, such as customer loyalty and improved analytics. We will also look at challenges, such as information security and personnel time. Examples of multichannel retailing will be given.

Retail Channels: Definition, Types & Examples

12. Retail Channels: Definition, Types & Examples

People buy consumer goods through a variety of channels. In this lesson, we'll examine different types of retail channels such as stores, online, catalogs, direct sales, television home shopping, and automated retailing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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