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Ch 17: Understanding Consumerism

About This Chapter

Develop a better understanding of consumer rights and practices using the lessons in this chapter. Refer to this material if you are looking for study aides for social or family science class discussions or tests or if you're preparing for a certification exam.

Understanding Consumerism - Chapter Summary

From e-commerce to pricing, this chapter allows you to get in-depth information about consumer behavior, trends and concepts. You can get details about shopping, consumer needs and wants, price adjusting, consumer protection and consumer privacy. You also have the opportunity to gain a better understanding of consumer behavior and buying decisions. Once you are finished with this chapter, you should be able to:

  • Define and provide examples of consumerism and consumer buying behavior
  • Discuss brick-and-mortar store methods of selling and types of non-store retailing outlets
  • Describe buying and selling practices on the web and mobile devices
  • Understand the difference between consumer and producer quality perception
  • Talk about buying influences and how consumer make purchasing decisions
  • Note how consumer products are classified and explain how and when prices are adjusted
  • Differentiate between economic wants and needs
  • Detail consumer protection laws, how consumer privacy is protected online and the impact of technology on consumerism

Study is made easy and convenient with 24-hour lesson accessibility from any Internet-connected device. Jump to any point in a video lesson to focus only on the topics you need to review. Take self-assessment quizzes to ensure your full understanding of each topic as you move through the chapter and track your progress using your handy Dashboard.

14 Lessons in Chapter 17: Understanding Consumerism
Test your knowledge with a 30-question chapter practice test
What Is Consumerism? - Definition, History & Examples

1. What Is Consumerism? - Definition, History & Examples

Consumerism is the culture or ideology of excessive consumption of material goods or services. In this lesson, you will learn about consumerism and its history while exploring examples and perspectives on the concept.

Brick-And-Mortar Store: Definition & Marketing Strategies

2. Brick-And-Mortar Store: Definition & Marketing Strategies

Learn about the description of a brick-and-mortar store as well as its methods of selling and consumer outreach. Explore the benefits of the brick-and-mortar approach and make relevant comparisons with other selling methods.

Non-Store Retailing: Types, Trends & Examples

3. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

4. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

Consumer vs. Producer Perceptions of Quality

5. Consumer vs. Producer Perceptions of Quality

Consumers and producers each have different perspectives of a quality product. In this lesson we will discuss the different views and provides examples.

Identifying & Using Consumer Information

6. Identifying & Using Consumer Information

This lesson provides an overview of the consumer purchasing decision process. It will describe how consumers identify and use information on pricing to make informed purchasing decisions.

Consumer Products: Convenience, Shopping, Specialty & Unsought Products

7. Consumer Products: Convenience, Shopping, Specialty & Unsought Products

In this lesson, you will learn the difference between business and consumer products. We will also discuss the different ways they can be classified, which include the areas of convenience, shopping, specialty and unsought.

What Is Consumer Buying Behavior? - Definition & Types

8. What Is Consumer Buying Behavior? - Definition & Types

Most every business wants to know how consumers tick. In this lesson, you'll learn about consumer buying behavior, including the standard model. You'll also have a chance to take a short quiz after the lesson.

Influences on Consumer Buying Decisions: Cultures, Values & More

9. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

How Prices Can Be Adjusted in Response to Environmental Factors

10. How Prices Can Be Adjusted in Response to Environmental Factors

Marketers have the ability to fine-tune the base price of products in the marketing mix. They can use discounts, rebates, and allowances to temporarily change the price to increase sales and profits.

Economic Needs and Wants: Definition & Concept

11. Economic Needs and Wants: Definition & Concept

Everybody needs certain things, and everybody wants certain things. In this lesson, you'll learn about needs and wants from an economic perspective and explore different ethical considerations.

What Is Consumer Protection? - Product Liability, Laws & Rights

12. What Is Consumer Protection? - Product Liability, Laws & Rights

Consumer protection refers to the laws and other forms of government regulation designed to protect consumers. One form of consumer protection is product liability. This lesson explains consumer protection and product liability.

Information Technology: Impact on the Economy

13. Information Technology: Impact on the Economy

Information technology has impacted the economy in a number of ways. The most noticeable changes involve e-commerce, marketing tactics, facilitation of globalization, job insecurity, and job design. This lesson will explore a variety of concepts pertaining to the changing economy, including downsizing, outsourcing, the use of cookies, the benefits and costs of globalization, and the impact of e-commerce.

Protecting Consumer Privacy Online

14. Protecting Consumer Privacy Online

Every week, there is a news headline announcing a consumer data breach from a well-known organization. In this lesson, you will learn how government and business is trying to protect consumer privacy online.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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