Ch 9: Web Analytics in Marketing

About This Chapter

This chapter looks into the function of web analytics in marketing. The lessons included examine key terms to be familiar with as well as the significance of this form of data to marketing.

Web Analytics in Marketing - Chapter Summary

This chapter breaks down marketing tools associated with web and data analytics. You'll learn to define related terms while exploring the process of developing an online marketing campaign. By the end of the chapter, you'll have reviewed the following topics:

  • How to use web analytics
  • Navigating data analytics
  • Why a cohesive online marketing campaign is important

The practice quizzes accompanying each lesson allow you to monitor your comprehension of the topics discussed before moving on. These quizzes will point you right back to the relevant portion of the lesson if you answer incorrectly, and they can also be printed as worksheets if you'd like to use them away from the computer.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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