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Ch 14: Web & Media Marketing

About This Chapter

In this chapter, you will find interesting video and text lessons along with short quizzes that mayl help you remember information about web and media marketing. Some of the topics include strategies of customer focus in marketing and social media marketing trends.

Web & Media Marketing - Chapter Summary

Reinvent your study sessions by using this chapter of engaging text and video lessons about topics like social media marketing trends, definition of data analytics, components of the event triangle and more! Our thorough self-assessments are located at the end of each lesson to give you quick and easy ways of testing your memory of the information you're reviewed. Additional topics in this chapter include the following:

  • Explanation of data warehousing and data mining
  • Social media marketing trends
  • Definition of viral marketing and guerrilla marketing
  • Strategies of customer focus in marketing

Our short and interesting text and video lessons are created by expert instructors. Information about them can be found in the lesson transcripts. Any questions or comments you have about this chapter can be easily sent to these experts by using the 'Help' tab.

7 Lessons in Chapter 14: Web & Media Marketing
Test your knowledge with a 30-question chapter practice test
Components of the Event Triangle in Marketing

1. Components of the Event Triangle in Marketing

Need a quick introduction or refresher about the Event Triangle in marketing? This lesson describes the three different components of the model, including relationships between the components and implications for the marketing process.

What is Data Analytics? - Definition & Tools

2. What is Data Analytics? - Definition & Tools

In this lesson, we'll learn about data analytics. We'll define it and learn about some of the many tools used for data analytics. The lesson is followed by a quiz.

Data Warehousing and Data Mining: Information for Business Intelligence

3. Data Warehousing and Data Mining: Information for Business Intelligence

Collections of databases that work together are called data warehouses. This makes it possible to integrate data from multiple databases. Data mining is used to help individuals and organizations make better decisions.

Trends in Social Media Marketing

4. Trends in Social Media Marketing

With about 74% of Internet users integrated into social media, it is no wonder businesses are using this powerful tool. With its endless reach and frequency, social media marketing brings the storefront to the homes and heads of its viewers.

What is Viral Marketing? - Definition, Techniques & Examples

5. What is Viral Marketing? - Definition, Techniques & Examples

This lesson discusses viral marketing and offers techniques that make a campaign go viral. Examples of effective viral marketing campaigns and messages are included.

What Is Guerrilla Marketing? - Definition, Strategies & Examples

6. What Is Guerrilla Marketing? - Definition, Strategies & Examples

In this lesson, we will discuss what guerrilla marketing is and why it is so different from traditional marketing efforts. We will also review some strategies for creating this type of marketing.

What Is Customer Focus in Marketing? - Definition, Strategies & Examples

7. What Is Customer Focus in Marketing? - Definition, Strategies & Examples

We will discuss customer focused marketing and its relevance in social media. Learn more about how managers utilize strategies in order to reach their target market.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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