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Ch 65: WEST Business & Marketing Education: Business Communication

About This Chapter

Let us help you prepare for the WEST Business & Marketing Education exam with these lessons on business communication. The short, informative videos cover topics includin effective workplace communication, the communication process, organization communication and more.

WEST Business & Marketing Education: Business Communication - Chapter Summary

This chapter provides a review of workplace communication elements and processes in order to help you prepare to take the WEST Business & Marketing Education teacher certification exam. These videos include definitions, examples and overviews of topics like:

  • Importance of communication in the workplace
  • Effective communication elements
  • The communications process
  • Organizational communication
  • Communicating in a knowledge economy
  • Communicating in workplace teams
  • Cross-cultural communication
  • Communication barriers

After watching the short videos, take the multiple-choice quiz that corresponds to each lesson to help you test your understanding and build confidence prior to taking the WEST Business & Marketing Education test. The videos can be watched as many times as needed and can be accessed from either a computer or a mobile device.

WEST Business & Marketing Education: Business Communication Objectives

The WEST Business & Marketing Education exam is a computer-based test that includes multiple-choice questions pulled from five domain areas. You'll have two hours and 30 minutes to answer the 110 questions. The Information Technology, Communication, and Career and Technical Education Program area, which makes up 27% of the test, is where you could come across questions on business communications.

Prior to taking the test, you can use this this chapter to prepare for questions on the principles and methods of business communication. Specifically, you should be ready to answer questions on the characteristics of effective communication and how professional communications can be influenced by social norms and cultures. Prepare for these questions with the helpful videos in this chapter, and use the self-assessment quizzes to build your confidence for test day.

8 Lessons in Chapter 65: WEST Business & Marketing Education: Business Communication
Test your knowledge with a 30-question chapter practice test
Why Communication Matters in the Workplace

1. Why Communication Matters in the Workplace

Effective communication is a 2-way information sharing process that strengthens the workplace by helping employees understand directions, complete tasks and become successful. It also provides a vital key to cooperation and productivity.

Elements of Effective Communication in the Workplace

2. Elements of Effective Communication in the Workplace

Effective communication is a necessity in the workplace. There are four elements of effective communication that help improve the two-way information sharing process. These four specific elements involve being concise and clear, practical, factual and persuasive.

The Communication Process

3. The Communication Process

This lesson describes the process of communication. Terms such as sender, receiver, channel, encoding, decoding, noise, and feedback will be defined and explained with examples.

Organizational Communication

4. Organizational Communication

If you've ever had a job, you likely understand that there are different ways to communicate with colleagues and employers. This lesson describes the role of organizational communication in the workplace while defining terms such as downward, upward, horizontal and informal communication.

Communication Skills Needed in a Knowledge Economy

5. Communication Skills Needed in a Knowledge Economy

Communication skills in today's work environment are a combination of advanced technologies, the introduction of a knowledge economy and worker understanding of a global village.

Communicating in Team-Based Organizations

6. Communicating in Team-Based Organizations

The key to successful teams is the ability to communicate effectively. All business teams must learn to communicate, listen, ask questions and offer feedback.

Cross-Cultural Communication: Definition, Strategies & Examples

7. Cross-Cultural Communication: Definition, Strategies & Examples

Cross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. It is important for employees to understand the factors that are part of an effective, diverse workforce.

Barriers to Effective Communication: Definition & Examples

8. Barriers to Effective Communication: Definition & Examples

Companies need to be aware of potential barriers to communication. In general, physical separation and differences in status differences, gender, culture and language can potentially either block or distort effective communication.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course

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