Ch 57: WEST Business & Marketing Education: Buyer Behavior

About This Chapter

Get ready for the WEST Business & Marketing Education test by watching our informative videos on buying behavior. The lessons in this chapter review topics in consumer buying decisions, brand familiarity and cognitive dissonance.

WEST Business & Marketing Education: Buyer Behavior - Chapter Summary

The lessons in this chapter can help you brush up on your knowledge of buyer behaviors and help prepare you for the WEST Business & Marketing Education test. The videos in this chapter cover:

  • The consumer decision-making process
  • Consumer behavior and psychology
  • Brand familiarity
  • The post-purchase process
  • Consumer buying decisions

These videos are taught by experienced instructors, and they include fun illustrations and examples to help you review topics in consumer buying behavior. Each lesson includes a multiple-choice quiz and a transcript with bold-faced key terms. A chapter test is also available to help test your knowledge and practice answering questions similar to those you will encounter on test day.

WEST Business & Marketing Education: Buyer Behavior Objectives

The WEST Business & Marketing Education exam is used to assess the skills and business and marketing knowledge of teachers in Oregon. The computer-based exam includes 110 questions on topics in business management, accounting, marketing, international business and more. The lessons in this chapter include topics that are included in the entrepreneurship and marketing domain area, which comprise 22% of the test questions. Use the videos and quizzes in this chapter to prepare for questions relating to assessing buyer behavior and applying these principles to marketing, product placement and distribution.

7 Lessons in Chapter 57: WEST Business & Marketing Education: Buyer Behavior
Test your knowledge with a 30-question chapter practice test
Understanding the Consumer Decision-Making Process: A Marketing Must

1. Understanding the Consumer Decision-Making Process: A Marketing Must

In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.

Consumer Behavior Theory and Marketing Strategy

2. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

Consumer Psychology and the Purchase Process

3. Consumer Psychology and the Purchase Process

Basic psychology concepts like learning, memory and conditioning can play a big role in dictating what we decide to buy. Watch this video to see how they work together.

Brand Familiarity and the Purchase Process

4. Brand Familiarity and the Purchase Process

The brand of a product is like its personality. In this lesson, we'll discuss the different levels of brand familiarity and how they can impact the decision making process.

Cognitive Dissonance & Post-Purchase Process

5. Cognitive Dissonance & Post-Purchase Process

Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

6. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Influences on Consumer Buying Decisions: Cultures, Values & More

7. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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