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Ch 59: WEST Business & Marketing Education: E-commerce

About This Chapter

Use this chapter on e-commerce to brush up on the impacts of technology on the economy. Prepare for the WEST Business & Marketing Education exam through these lessons on intellectual property, consumer privacy and the global marketplace.

WEST Business & Marketing Education: E-commerce - Chapter Summary

This chapter includes a variety of materials that can help you study for the WEST Business & Marketing Education test. The videos in these lessons provide a review of how the economy has changed because of information technology, including impacts in marketing, globalization and job design. Watch videos that include topics in:

  • Main impacts of technology on economy
  • Intellectual property
  • Consumer privacy and fraud
  • Impacts of technology on careers
  • E-commerce and m-commerce
  • Global marketing

The videos in this chapter are taught by experienced instructors who are experts in their field. The videos include colorful graphics and examples, and the messages are reinforced through the corresponding transcripts and quizzes.

6 Lessons in Chapter 59: WEST Business & Marketing Education: E-commerce
Test your knowledge with a 30-question chapter practice test
Information Technology: Impact on the Economy

1. Information Technology: Impact on the Economy

Information technology has impacted the economy in a number of ways. The most noticeable changes involve e-commerce, marketing tactics, facilitation of globalization, job insecurity, and job design. This lesson will explore a variety of concepts pertaining to the changing economy, including downsizing, outsourcing, the use of cookies, the benefits and costs of globalization, and the impact of e-commerce.

Intellectual Property and Open Source Software: Issues and Concerns

2. Intellectual Property and Open Source Software: Issues and Concerns

One of the defining issues of the Internet era is intellectual property rights. The Internet has made it easy to access digital media and illegally copy it. This lesson will discuss intellectual property including protections through copyrights, trademarks and patents. We will also explore the open source movement and the growing trend toward free, unprotected software.

Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud

3. Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud

There are a number of challenges in the world of e-commerce and m-commerce stemming from the ease of information exchange over the Internet. The issues discussed in this lesson include consumer privacy and fraud.

Ergonomics, Telecommuting, Virtual Teams & Job Design: Technology Effects on Careers

4. Ergonomics, Telecommuting, Virtual Teams & Job Design: Technology Effects on Careers

This lesson explores the impact of information technology on job design, teamwork, health and safety and how we commute to work. Specific topics discussed are telecommuting, virtual teams, job design and ergonomics.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

5. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

Internet and Global Marketing: Ecommerce on an International Scale

6. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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