Ch 63: WEST Business & Marketing Education: Enterprise Business Systems

About This Chapter

Watch these videos lessons on enterprise business systems. Review the functions of supply chain management, knowledge management and customer relationship management systems as you prepare to take the WEST Business & Marketing Education test.

WEST Business & Marketing Education: Enterprise Business Systems - Chapter Summary

These lessons provide an overview of software systems used to support various business functions. You can review the functions of the following systems and applications:

  • Enterprise software
  • Transaction processing systems
  • Enterprise resource planning systems
  • Customer relationship management systems
  • Supply chain management systems
  • Knowledge management systems
  • Artificial intelligence
  • Electronic data transfers

Each lesson in this study guide includes a 5-10 minute video that can help you prepare for the WEST Business & Marketing Education test. You can watch the videos as many times as you need, and you can use video tags to jump to specific points within the videos that need extra review. Text transcripts are also available to help you review the material discussed in the videos.

8 Lessons in Chapter 63: WEST Business & Marketing Education: Enterprise Business Systems
Test your knowledge with a 30-question chapter practice test
Enterprise Software for Business Applications

1. Enterprise Software for Business Applications

Enterprise software gives multiple users in different locations access to the same functionality. This central system ensures that information is shared across all functional areas and levels of management within an organization.

Transaction Processing Systems (TPS): Batch and Real-Time Systems

2. Transaction Processing Systems (TPS): Batch and Real-Time Systems

Transaction processing systems capture and process the detailed information necessary to update data on the fundamental operations of an organization. Learn about the characteristics of different types of systems in this lesson.

Enterprise Resource Planning: Using ERP to Integrate Business Processes

3. Enterprise Resource Planning: Using ERP to Integrate Business Processes

Enterprise resource planning is a set of integrated program to manage the critical operations for an entire organization. Learn about the advantages and challenges of implementing ERP.

Customer Relationship Management: Using CRM to Focus on Customers

4. Customer Relationship Management: Using CRM to Focus on Customers

Customer relationship management (CRM) is an enterprise business system that organizations utilize to acquire, enhance, and retain relationships with customers. This lesson explores how CRM helps organizations become more customer-focused and profitable by combining functional processes with business operations.

Supply Chain Management in the Business, Supplier & Customer Network

5. Supply Chain Management in the Business, Supplier & Customer Network

Supply chain management is concerned with all the interconnected businesses that are part of providing end products or services to customers. Learn how SCM can reduce costs and improve customer service.

Knowledge Management: Capture, Store & Share Information with KM

6. Knowledge Management: Capture, Store & Share Information with KM

Knowledge management makes it possible to capture, store, share and utilize the knowledge and experience of an organization. Learn about the different types of knowledge and how knowledge management is implemented in this video lesson.

Using Artificial Intelligence (AI) and Expert Systems to Solve Complex Problems

7. Using Artificial Intelligence (AI) and Expert Systems to Solve Complex Problems

Artificial intelligence is used to develop computer systems that demonstrate characteristics of intelligent behavior. Expert systems make it possible for a novice to perform at the level of an expert in very specific situations. Learn more about both of these systems in this lesson.

Electronic Data Interchange and the Transfer of Transactional Information

8. Electronic Data Interchange and the Transfer of Transactional Information

Electronic Data Interchange is a set of rules that describe how electronic business is conducted over a computer network. Learn how EDI replaces the paper documents that used to be part of most business transactions.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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