Ch 48: WEST Business & Marketing Education: International Business

About This Chapter

Use these videos to review the major components for international marketing and e-commerce. The lessons and quizzes in this chapter can help you prepare for the WEST Business & Marketing Education teacher certification exam.

WEST Business & Marketing Education: International Business - Chapter Summary

This chapter includes several video lessons that discuss the basic elements of marketing and selling goods and services on an international level. These lessons cover:

  • International marketing
  • E-commerce and global marketing
  • External marketing
  • The international marketing mix
  • International marketing strategies

These videos are taught by knowledgeable instructors who incorporate fun graphics and real-life examples to teach you global marketing strategies. There are also multiple-choice quizzes and video transcripts to help strengthen your comprehension of concepts presented in the videos.

WEST Business & Marketing Education: International Business Objectives

Prospective teachers seeking a credential to teach business and marketing in Washington must pass this WEST Business & Marketing Education exam. The test covers topics from five main content areas; questions on international business are found within the economics and international business content area, which comprises 17% of the test content. To prepare for these questions, you should use this chapter to familiarize yourself with international business, marketing and trade concepts as well as the advantages and disadvantages of e-commerce and Internet marketing.

The WEST Business & Marketing Education is a computer-based test that includes 110 multiple-choice questions. You'll have two hours and 30 minutes to answer these questions.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course