Ch 53: WEST Business & Marketing Education: Market Research

About This Chapter

This chapter provides an overview of marketing research and its role in creating marketing strategies. Prepare for the WEST Business & Marketing Education exam with the video lessons and transcripts included in this study guide.

WEST Business & Marketing Education: Market Research - Chapter Summary

In this chapter, you'll be able to review the steps for creating a marketing research project, as well as learn about its role in developing a marketing plan. Use these lessons to review:

  • Purpose of marketing research
  • Developing marketing research project
  • Using secondary data

The instructors in these videos are subject-matter experts who present key concepts related to gathering, analyzing and interpreting information from market research studies with illustrations and real-world examples. You can view the videos and then assess your understanding with the multiple-choice quizzes and end-of-chapter exam.

WEST Business & Marketing Education: Market Research Objectives

The WEST Business & Marketing Education test assesses the knowledge and skills of prospective teachers seeking a credential for teaching business and marketing in the state of Washington. The computer-based test is two hours and 30 minutes long and includes 110 multiple-choice questions.

The topics covered in this chapter are part of the entrepreneurship and marketing domain area, which makes up 22% of the test questions. Before taking this test, you should be able to answer questions on conducting market research studies as well as how to collect and interpret the data and how to use this information to develop a marketing plan.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course