Ch 52: WEST Business & Marketing Education: Marketing Principles & Strategies

About This Chapter

Study with us to review the basic principles and strategies of marketing. Our video lessons and quizzes can help you prepare for the WEST Business & Marketing Education teacher certification exam.

WEST Business & Marketing Education: Marketing Principles & Strategies - Chapter Summary

Review basic marketing strategies and the see differences between marketing, production, sales and societal marketing orientations in this chapter on marketing principles and strategies. Prepare for WEST Business & Marketing Education test questions on:

  • Principles of marketing
  • The four marketing orientations
  • Differences between sales and market orientation

Each of these lessons not only includes an engaging video, but also a corresponding transcript that allows you to review vocabulary terms. There are multiple-choice quizzes that tie back to key points in the videos, and you can take the end-of-chapter test to help you decide whether extra review time is needed.

WEST Business & Marketing Education: Marketing Principles & Strategies Objectives

The WEST Business & Marketing Education exam is just one of the credential-awarding tests used in Washington State to gauge the skills of prospective teachers. The exam covers multiple topics related to business management, finance, economics and marketing. The topics in our Marketing Principles & Strategies chapter may be encountered within the entrepreneurship and marketing content area; this domain makes up 22% of the test questions. Specifically, the content is designed to prepare you to answer questions on general principles and methods of marketing.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course