Ch 56: WEST Business & Marketing Education: Pricing & Promotion

About This Chapter

Watch these engaging videos to review the selling process and the factors involved with setting a price. These videos and quizzes were designed to help you prepare for the WEST Business & Marketing Education test.

WEST Business & Marketing Education: Pricing & Promotion - Chapter Summary

Explore the differences between relationship selling and traditional sales techniques, and review the process for selecting the correct price for consumer products through the videos in this WEST Business & Marketing Education test prep chapter. Topics in this chapter also include:

  • Selling methods
  • Personal selling
  • Pricing decisions and objectives
  • Consumer perception
  • Supply and demand
  • Mark-ups and break-even pricing
  • Price selection
  • Environmental and economic factors of pricing

This chapter is divided into multiple lessons that present pricing and promotion topics in a simple and straight-forward way. You can also use the lesson quizzes and chapter exam to test your knowledge and practice for test day.

WEST Business & Marketing Education: Pricing & Promotion Objectives

Worth 22% of the score, the Entrepreneurship and Marketing content area of the WEST Business & Marketing Education exam includes questions related to the principles and methods of pricing and sales promotion. To prepare for these questions, you can use this study guide to analyze different pricing strategies, review factors that affect price decisions and learn to apply basic promotion principles to a product.

The WEST Business & Marketing Education is a teacher certification exam offered in Washington State. The test includes 110 multiple-choice questions and must be completed in two-hours-and -30 minutes.

10 Lessons in Chapter 56: WEST Business & Marketing Education: Pricing & Promotion
Test your knowledge with a 30-question chapter practice test
Relationship Selling vs. Traditional Methods: Definition and Purpose

1. Relationship Selling vs. Traditional Methods: Definition and Purpose

Promoting is an important method of communicating the benefits of a product or service. The traditional way of selling does not take into account developing a long-term relationship with customers and is more concerned with just making a sale. The proper way of selling in a marketing environment is relationship selling. This is concerned with solving customer product needs and delivering long-term customer service.

Personal Selling: The Steps of the Selling Process

2. Personal Selling: The Steps of the Selling Process

This lesson introduces you to the concept of personal selling. You will learn about the steps in the personal selling process, including how to close a deal.

Pricing Decisions: Profit-Oriented, Sales & Status Quo

3. Pricing Decisions: Profit-Oriented, Sales & Status Quo

Companies need to determine the main objective of their pricing strategy. The different objectives can be based on profit, sales, competition or customers. The end result should be customer satisfaction.

Pricing Objectives: How Firms Decide on a Pricing Strategy

4. Pricing Objectives: How Firms Decide on a Pricing Strategy

After watching this video, you should understand pricing strategy as it relates to the marketing mix. The three types of pricing strategies are profit-maximization, sales-oriented and status quo.

Pricing Strategy and Consumer Perception

5. Pricing Strategy and Consumer Perception

Consumers' perceptions of products rely heavily on the pricing strategy that is chosen by the marketing manager. Price will impact not only consumer perception but also profit and speed of product adoption.

Price Elasticity: Understanding Supply and Demand

6. Price Elasticity: Understanding Supply and Demand

Marketing managers need to understand the basics of supply and demand in order to develop the precise price for their product. Inelastic and elastic demand explains how sensitive consumers are to price and how much flexibility it allows the marketing team.

Pricing Cost: What Motivates Mark-up and Break-Even Pricing

7. Pricing Cost: What Motivates Mark-up and Break-Even Pricing

The marketing mix consists of the four Ps (product, place, promotion and price). The marketing manager has to decide what type of pricing strategy to use for the overall marketing plan. The options depend on how cost is determined.

Price Selection: How Businesses Select the Correct Price for Products

8. Price Selection: How Businesses Select the Correct Price for Products

Marketing managers need to select the correct price for their product as part of the marketing mix. The three pricing strategies are price skimming, penetration pricing and status quo.

How Prices Can Be Adjusted in Response to Environmental Factors

9. How Prices Can Be Adjusted in Response to Environmental Factors

Marketers have the ability to fine-tune the base price of products in the marketing mix. They can use discounts, rebates, and allowances to temporarily change the price to increase sales and profits.

Economic Factors of Pricing and Pricing Strategy

10. Economic Factors of Pricing and Pricing Strategy

Economic factors can alter companies' pricing strategies. Prices need to be flexible, especially in response to inflation and recessions. There are numerous strategies that can be employed to combat economic changes and lead to corporate sales and profits.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course

Support