Ch 66: WEST Business & Marketing Education: Purpose of Communication

About This Chapter

Prepare for the WEST Business & Marketing Education exam with some helpful videos on the purpose of communication. The lessons can help you review the differences between informative, persuasive and good will messages, as well as how to choose a channel of communication.

WEST Business & Marketing Education: Purpose of Communication - Chapter Summary

Get an overview of the purposes and channels of communication through these engaging videos. The lessons can help you get ready to take the WEST Business & Marketing Education exam through summaries of how to choose the correct message to target a specific group. The lessons in this chapter discuss ways to determine the:

  • Message purpose
  • Correct communication channel
  • Ways to address a specific audience

Our knowledgeable instructors present these topics through several short video lessons. You can watch the videos as many times as you need, and they are even accessible from a mobile device! After watching the videos and reviewing important communication concepts, you can take the multiple-choice quizzes to affirm your understanding.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the WEST Business & Marketing Education (038): Practice & Study Guide course

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