Ch 1: Why Companies Go Global

About This Chapter

Business globalization is a fact of life. Today it is more important than ever for employees to understand the ins and outs of international business, so that they buy into management decisions and participate in making them succeed. Use these brief, engaging video lessons to help your employees appreciate why some companies enter the global market and others do not.

Why Companies Go Global - Chapter Summary

In this chapter, our knowledgeable instructors review the reasons why a company might choose to enter the global marketplace and the positive and negative implications of such a move. Employees in your company will learn the following:

  • Why international trade is flourishing
  • Technological changes and institutions behind globalization
  • Reasons why companies decide to expand internationally
  • Potential negatives of developing a business overseas

Our short, compelling video lessons discuss the reasoning behind why so many companies are choosing to expand internationally and why others may choose not to. The self-assessment quizzes that accompany each lesson will allow you to assess how well your employees have absorbed the lessons. A chapter exam is also available to ensure that they have understood the key points.

How It Helps

  • Fosters understanding: Employees in your company can appreciate the decision to go global if they comprehend the social and technological changes that have led up to it.
  • Breeds buy-in: Your employees will be more likely to support the decision to expand overseas if they know the potential benefits to the company and themselves.
  • Creates realistic expectations: The employees of your firm will know what the potential risks of global expansion can be.

Skills Covered

By the end of this chapter, your employees will be able to:

  • Explain the technological changes and institutions that have driven the process of globalization
  • List several reasons why companies may find it beneficial to go global and how each one benefits the company
  • Discuss the reasons why a company might choose not to expand internationally

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Assessing Globalization Opportunities for a Business course

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