Only a few colleges in Georgia offer certificates in advertising. One school offers a 12-credit certificate program in advertising, and two other schools offer 35-credit certificate programs in advertising layout. However, several other schools offer bachelor's degrees in the field, many of which integrate an internship component. One school also offers a master's and a doctoral program in mass communications with a specialization in advertising. Listed below are 2- and 4-year public and private schools in Georgia that offer advertising programs.
Albany Technical College
Albany Technical College in Albany offers a 35-credit Advertising Layout Specialist Technical Certificate program. Courses include an introduction to media design, raster imaging, vector drawing and page layout. Students also get to take a course covering advertising and promotional design. Some of the electives they can choose from consist of photography, production photography or promotional and marketing communications. Admission requirements include a high school diploma or GED, and applicants may need to take a skills assessment exam.
Lanier Technical College
At its Forsyth campus, Lanier Technical College offers an Advertising Layout Specialist Certificate program that allows students to work on real projects and create portfolios that document their experience. This 35-credit program can be completed in three semesters and includes courses in page layout, photography and identity design. Students can choose between elective courses in production photography and integrated marketing communications. Students must be at least 16 years old and have a high school diploma or GED.
Reinhardt University in Waleska allows students to major in public relations/advertising through its bachelor's degree program in communications. The 120-credit hour program includes 54 hours of communications courses. Students study the principles of advertising and the fundamentals of conducting an advertising campaign. They learn about research methods, digital art and media law. In addition to a senior capstone course, the program also requires the completion of an internship. Reinhardt University also offers a minor in public relations/advertising.
University of Georgia
The University of Georgia in Athens offers a bachelor's degree in journalism with a major in advertising. Students must apply to the journalism school after completing general education courses. During their two years of professional study, students may take courses in advertising message strategy, advertising management, media planning and global advertising. The school advises that students participate in an internship, but this is not a requirement. Students can participate in the school's Ad Club and pursue study-abroad experiences. The University of Georgia also offers a master's degree in journalism and mass communication and a Doctor of Philosophy (Ph.D.) in Mass Communications; students can specialize in advertising in both of these programs.
University of West Georgia
Business and non-business students at the University of West Georgia in Carrollton can earn a Certificate in Advertising through the Richards College of Business. The 12 credits earned can be applied towards a bachelor's degree. The program requires courses in advertising practices, marketing principles and social media and online marketing. Students select one elective course from options that include Web page design, electronic media industries and special topics in marketing. The school also allows students to complete an internship in advertising or an independent study course as part of their elective options.
Macon's Wesleyan College has an interdisciplinary major in advertising and mass communication administered jointly by the business administration, art and communication departments. The program includes courses in graphic design, communication and business, which can prepare students for careers in marketing, advertising and media sales. Students also study public speaking and persuasion and may have the opportunity to complete an internship. The final course consists of a team marketing project for a real world client.
School Comparison: At a Glance
|School Name||School Type & Setting||Advertising Certificate and Degrees Offered||Tuition & Fees (2018-2019)|
|Albany Technical College||Two-year; public; small city||Advertising Layout Specialist Technical Certificate||$2,712 in-state, $4,848 out-of-state*|
|Lanier Technical College||Two-year; public; rural fringe||Advertising Layout Specialist Certificate||$3,336 in-state; $6,006 out-of-state*|
|Reinhardt University||Four-year; private, not-for-profit; fringe rural||Bachelor of Arts in Communication, Public Relations/Advertising Major||$23,300*|
|University of Georgia||Four-year; public; midsize city|| Bachelor of Arts in Journalism, Advertising Major,
Master of Arts in Journalism and Mass Communication, Advertising Specialization,
Doctor of Philosophy in Mass Communication, Advertising and Public Relations Specialization
| Undergraduate: $11,830 in-state; $30,404 out-of-state*
Graduate: $10,982 in-state; $26,970 out-of-state*
|University of West Georgia||Four-year; public; fringe town||Certificate in Advertising||$6,288 in-state; $17,074 out-of-state*|
|Wesleyan College||Four-year; private, not-for-profit; midsize city||Bachelor of Arts in Advertising and Marketing Communication||$23,000*|
'Sources: *NCES College Navigator.'